Today, we are going to see two more important aspects of Search Engine Optimization (SEO) i.e. Optimizing the title of the page and anchor tags contained in the html code of the pages.
Optimizing Title
An HTML TITLE tag is placed inside the head tag. The page title (that is not the heading for a page) is what is shown on the title bar of the browser’s window, and is also what is displayed when you add it to your browser Favorites or when you bookmark a page for further login.
This is one of the place on a webpage where keywords of the content MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google –most importantly for the homepage. If you do nothing much to optimize your site, at least do these.
Here are some suggestions while designing the title of a webpage:
- The title shouldn't be of more than 9 words or 60 characters.
- Use keywords at the very starting of the title.
- Do not write the organization’s name in the title unless your organization is very well prominent.
Irrelevant or Improper use of titles in webpages keeps more websites out of top rankings on Google than any other factor except probably for a lack of quality links from other websites or a lack of relevant content on a page or that point to your site.
Best techniques for deciding Titles
Here are some best practices you should follow for creating titles on pages:
- Each page should have a unique title.
- If possible, just try to include your Primary Keyword term in every title of every page.
- Start the title of your home page with your Primary Keyword term, followed by your best Second Keyword terms.
- Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
- If you want to include your company’s name, put it last of the title.
- Use the best form, plural or singular, for your keywords based on what
- Do not override - do not repeat your keywords more than 2-3 times in the title.
- Make sure that the <title> tag is the first element in the <head> section of your page - this makes it easier for Google to find the page
Optimizing Anchor
Use descriptive anchor text for all your text links. Most search engines consider anchor text of incoming links when ranking pages. Here is an example of anchor:
<a href="homepage.htm" title="Anchor Title">Anchor Text</a>Some of the most important key points to note about anchor tags:
- The Anchor Title plays a very important role and is covered by most of the search engines. The anchor title should have specific keywords.
- The Anchor Text is another important aspect, which should be picked up very carefully because this text is used not only for search engines but also for navigation purpose. You should try to use the best keywords in your anchor text.
- The otherpage.htm is the link to another webpage. This link could be to an external site. Here, you need to ensure that the linked page surely exist, otherwise it will be known as broken link, which does not gives a bad impression to search engines as well as to the visitors of the site.
Another example of an anchor could be as follows:
<a href="indexpage.htm" title="Anchor Title">
<img src="planeimage.png" alt="keywords" />
</a>
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