Black hat SEO, or spam indexing in technical terms, is a set of techniques targeted to manipulate search engines algorithms. This is done by webmasters to help their website achieve top rankings. But a top Orlando SEO company says that the biggest threat such techniques pose to a website is getting banned by Google. An action that what many SEO professionals term as Google penalty. And once your site suffers such fate, chances are you are never getting back to recover your lost rankings. 

So here are 10 black hat SEO techniques that you shouldn’t follow to make sure that your website doesn't suffer the same fate.

1. Keyword Stuffing

Keyword stuffing is when you use a certain word too many times in your article just to rank higher. The best SEO company in New York says that this black trick was in use by content farms in past, while many use it still. It’s better to stick to a keyword density of around 2% to be on Google’s good side.

2. Purchasing Backlinks

Marketers know how Google’s PageRank works. They know it evaluates the quality of a website by counting the number of backlinks it receives. Hence this practice of buying and selling backlinks started. While it might prove to be of advantage many times, it can also throw you down SERP if caught red-handed by search engines.

3. Posting Spam Comments

People often post URLs to their website in the comment sections of articles written over trusted domains. This is a cheap hack to get backlinks, and often angers the owners of that comment section. Orlando SEO company say that this one practice should be avoided if you don’t want people to perceive your website as cheap or untrustworthy.

4. Article Spinning

Article spinning is an evolved version of duplicate content. What it takes is a software that replaces words with their synonyms. Like, “New” becomes “Innovative”, and “None” becomes “Zero”. This makes it hard for search engines to detect plagiarized content. But you shouldn't really try this technique, as sooner or later your readers would know, and they will stop visiting your website.

5. Link Exchange

Link exchange is simply putting some other website’s link on your website, in exchange of the same favor. Best SEO company in New York say that engaging in link exchange programs could hurt rankings. Because once the source of your backlinks becomes too obvious to search engines, they start demoting you down the ranks.

6. PBN (Private Blog Network)

When you own and connect a number of blogs to each other in hopes of getting enough backlinks to your business website, that is called a network of private blogs. This is again not a good thing to do, because search engines could detect the pattern of your backlinks, and this might lead to your sites getting penalized.

Conclusion

Featuring on Google’s first page is the dream of many bloggers and marketers. But to resort to some unethical ways to achieve that is sure not going to do you any good. And in case you get caught by search engines, it would only lead to you losing all your hard earned traffic.

For more information, Visit: 10seos