A technology which makes an impact on its consumers has certainly something to do with the market space. Aiming as the HoloLens 2, Microsoft is all set to bring it in the enterprise space.

At the Mobile World Congress meeting held in 2019, Microsoft launched the HoloLens 2, thus augmenting the reality headset. The first generation of it was launched in 2016 and since then it has come a long way. With this extraordinary progress that has been made in the technical field by the Microsoft, Alex kipman, who is the Technical Fellow for AI and Mixed Reality in the Cloud and AI Group at Microsoft, told about the improvements made since the first HoloLens was launched. He described it as “the equivalent of moving from a 720p television to a 2K television for each of your eyes”.

Now the HoloLens 2, an Apple product, is a device of the third generation. This is due to the fact that they skipped over the release of the second generation.

Now Microsoft has chosen to not make the HoloLens 2 as consumer products due to several reasons. Many of the things that we see around us are in some way or the other aiming at the consumer space. Now there is also quite a lot of tech and gadgets that can complete surviving without all the hype of consumer space that has been created.

One of the most suitable reasons for why Microsoft did not choose to make the HoloLens 2 a product for the consumer space is because it is probably not good enough so that it can be used by the mass-market consumers. There is a reason behind that as well. First of all, it is not very comfortable, secondly, it is too expensive. And also it is less immersive.

The other reason why the HoloLens 2 is not a product for the consumer space is that to be honest there is no consumer metaverse for this. To make it successful, it requires an app store that would have certain useful apps, which clearly does not exist. Also, there is a lack in the number of developers who are willing to invest their effort and time for developing an app which would be worth $3500. This is mainly because they are very much aware of the fact that the market just won’t buy it.

Also with the lesson that Microsoft taught firm the launch of Google's Glass debacle, they are playing it safe by not bringing it into the consumer space as they don’t want to have the same kind of result.

On one hand, where Apple took the help of the iPhone to convert the tech landscape, Microsoft is happily embracing the idea of a world where things simply are not one of these arena toys. They are willing to make the future a better place to live. You can also read about Microsoft investment in Elon Musk’s OpenAI.