Modern technological advancement has ensured that people around the globe have multiple modes of communication options. Therefore, if you want to interact with them you can choose one or more than one mode of communication. The same can be said about the advertisement. Nowadays, we have a wide range of platforms through which we can reach out to our target audience to sell our products or improve our brand building campaign. Therefore, companies who are looking to advertise in the online medium are not confining their effort to a single platform but are focusing on a multichannel marketing strategy to get the best possible result for their marketing campaign. 

Research has shown that if a company is using a multichannel marketing strategy, then their sales figure can grow as much as four times than they would otherwise get if they follow a single channel marketing strategy. The reason for this is, multichannel marketing strategy offers a company to connect with their customers at various stages of the buying process thereby increasing the chances of conversion. 

In this article, we will share with you how you can use a multi-channel strategy for maximizing your reach and improving your brand image online.

Unified approach :

The first thing that you should strategize when you are planning to launch a multichannel marketing campaign is that all the channels should have a unified approach. This is important to create the maximum impact and also ensure that you can manage this complex strategy in a much easier manner. The second part is to create a priority list as to which channel will get how much focused attention so that your campaign gets the best result possible. To prioritize different channels according to their importance, you need to figure out which channels give you the best results.

1) Email marketing:

While email marketing looks a bit dated when you compare it with reaching out through social media, if done properly, then it is one of the most potent forms of advertisement online. In email marketing, you reach out to those customers who have subscribed to your website, which means they are like to know about any new offer made by the company, like providing like a discount. Additionally, if you want to launch a new product, then informing them in advance about the specification and price list will attract them to buy the product.

2)  Use a mobile app for highly personalized content:

If you want a targeted marketing campaign, then there is no better option than a mobile app. A mobile app is a very convenient way through which your customers can buy products from your online store. An eCommerce app gives you a chance to provide a highly personalized as well as convenient buying experience to your customers. Additionally, a mobile app helps you to inform your clients about any new deals that your company may be offering with the help of notifications. If you integrate your app with the GPS on the customer smartphone, then you can reach out to them and tell them about any new product that your brick and mortar shop has (whenever he is nearby). So, a mobile app for your online store is MUST in multi-channel marketing. If you want to develop an eCommerce app then don’t miss to read this blog of eCommerce app published by Guru Technolabs - #1 eCommerce app development company.

3) Use social media:

The impact of social media is huge and it is growing day by day. The reach and impact of social media can be used to effectively to launch a very powerful and targeted marketing campaign. Social media allows you to figure out who your target audience is and where they hang out. After you have found them the next part is to convince them to buy your products. When you launch any marketing campaign through social media, make it a habit of interacting with your customers so that not only you get information about what they want from you, but also give them an assurance that their views are important for your company. It will help you to improve the loyalty of your customers significantly.

4) Invest in a paid advertisement:

While it is great to improve the traffic to your online store organically, but one problem related to such an increase is that it takes a lot of time an effort. Therefore, if you are looking for a quick solution, then nothing beats paid advertisements. To get the maximum advantage out of a paid advertisement, you need to first plan your budget and the platform that you wish to target. After that, choose a company that has a good reputation in this field to build your advertising campaign on selected platforms (Facebook, Instagram, Linkedin, and others). Make sure that your call to action buttons are prominently displayed and you offer some good discounts to attract the customers to your store.

Image source: Internet

5) Improve the security and interface of your website/mobile app:

When you use a multi-channel strategy to improve the traffic to your website or mobile app, it becomes imperative that you design your store to not only handle increased traffic but also improve the overall security. Make sure that you use a robust platform to design your website/app that is highly user-friendly and is very secure in relation to data or online banking transaction.

These are some of the steps that you need to take if you wish to exploit a multi-channel strategy to improve the sales figure of your business.