Consider a scenario where you have a brilliant product or service and you are doing well in the offline mode of business. When you check to see the online statistics, they are pretty disappointing. Where do you think you would have gone wrong? It is probably at the basic step of creating your online presence – your website. If your website is not well designed, your online presence is bound to be affected. The first step to correct your digital marketing plan is to fix what has been ruined. And you need to start by taking help from a website designing company in Noida. 

To have a successful business online, the design and layout of a website are important. You cannot have a very basic website and expect it to bring in business. Engage a web development company in Noida to design a website for you keeping in mind the ten things, which are a must on the website of a small business:

1. Clarity in Describing You/Your Business

When someone visits your website, they should be able to know what your line of business is. Your products and services must get communicated through your home page.

2. Simplicity in Domain Name 

Your domain name essentially represents your brand. Keep it simple to make it easy for the consumers. People are most familiar with the extensions .com and .org. 

3. Keep It Easy to Navigate

The links to various sections of your website should clearly indicate the purpose. A site map also helps the visitors to understand the layout. A drop-down menu is visible from all pages and is easy to use. 

4. Make It Easy for People to Contact You

Your detailed contact information should be easy to find for a consumer. You wouldn’t want to lose a great opportunity because of this.

5. Post Consumer Testimonials

Customers are your best critic and what they say resonates with the other consumers. Encourage your customers to leave testimonials on the website.

6. Have At Least One Prominent Call-to-Action Button

If you get visitors to your website, what would you want from them – they could either register, share with friends, contact you for business or maybe enquire about a product. Have a clear button defining the desired action.

7. Apply SEO Basics

Use SEO techniques to direct traffic to your website. Without it, the website is as good as non-existent. Make sure that your website uses the right kind of coding to be accessed by search engines. 

8. Have Good Quality Relevant Content

The content on your website also has to be fresh and regularly updated. This way, you can keep the consumers updated as well.

9. Add Security Measures to Your Website

Nobody relishes breach of security leading to leakage of personal information. Provide this security to your consumers to encourage them to become your customers.

10. Have a Consumer-Friendly Design

If the consumers dislike your website on the first visit, it is unlikely that they will visit again. The design should be vibrant without being outspoken ad subtle without being dull. How you organise the content makes a big difference.

If you can incorporate these aspects into your website with the help of the website designing company in Noida, you will able to see a quick improvement in business.