When you’re at a trade show, you’re competing with a lot of companies that often target the same audience, offering the exact same products or services that you do. In a clutter of signs, it’s often difficult and overwhelming for customers to zero in on businesses. You need to stand out. That makes it easier for your customers to find you. One way to do that is through your trade show booth. Unique trade show design ideas will set you apart from the rest of the crowd. If you want to appeal to their buying interest, start with your booth. Here are a few elements that attract customers to your display.

Typeface

Pick a clear typeface. It should be easy to read and understand, the Handshake says. Don’t sacrifice creativity for clarity. If it’s eye-catching, but people don’t know what it means, that’s a wasted marketing opportunity.

Colors

What are your company’s colors? Ask your display builder to find a way to incorporate them into the displays. Some companies use bright colors to catch people’s attention. That’s a good marketing tactic. However, if the colors have no connection or meaning to your brand and business, that inconsistency will only confuse prospective customers. You don’t want your displays to stand out for the wrong reasons. Work together with expert display builders to ensure consistency in your branding materials.

Information

Take the time to go over the text in your displays and make sure they’re accurate. One wrong number or letter can keep prospective customers from ringing your phone or getting in touch with you. Always check if the information is correct.

Images

People are visual. Adding images to your text will help you gain more interest from your target market. Of course, for that to work, the images need to be connected to your displays. In some cases, a few words and the right image can create a powerful display. That’s also why you should be careful not to overdo it with the pictures. Too many will leave your displays looking like a cluttered mess.

Headline

Simple is best. Create a headline that your audience will remember with ease. If it’s too long, your headline will get lost in oblivion. Given the many companies sharing the floor during a trade show, shorter but meatier headlines will work much better, The Balance says.

Lighting

A lot of companies forget about lighting, not realizing that poor lighting could be one of the reasons why they have little to no visitors. Make sure your lighting is warm and appealing. Does it show your displays to their best advantage? If that isn’t the case, find a way to illuminate your booth in a way that will draw your customer’s interest.

Theme

It’s often easier to design your booth if you follow a theme. If you pick one that’s popular with your audience, you’ll have a greater chance of getting them to come to your booth and linger over your displays. That gives you more time to explain your offerings and increases the chances of them buying or trying out your products or services.