Business intelligence, to most people, is a tool that serves a purpose only in the context of typical businesses. For example, it would fit right in an IT company. Alternatively, perhaps help a retailer streamline their business. However, what if we told you that business intelligence could prove to be equally potent in the education sector as well? Yes — it’s true. It is because, much like a retail business or a manufacturing company, an educational entity ends up generating and amassing a vast amount of data. This data is a gold mine of novel insights, waiting to be processed and discovered.

Considering that the stakes are much higher in this industry, it is imperative to have a tool that can enable institutes to leverage the wealth of data they possess. Moreover, business intelligence is precisely the tool that can do that and so much more — this includes monitoring and organizing data; set benchmarks, and predict outcomes based on trends and the current strategy. All of this, in turn, can enable them to increase the number of enrolments in their institutes, make better decisions, and more. Now, let’s take a closer look at some of the other benefits of business intelligence in the education industry to help you understand its true potential.

1. Discover in-depth insights: With business intelligence in their arsenal, educational companies are able to understand better not only the students they serve but also the market. It also empowers them with a close analysis of factors like graduation rates, retention rates, and more — that too organized following different parameters like gender, class level, subject, and ethnicity, among others. Such insights can then be used to inform the organization’s tactical goals.
   
2. Make data-driven decisions: The role of business intelligence doesn’t end at just providing valuable insights; this tool also helps you make informed decisions. It does so, of course, through the provision of relevant data and reports. Besides that, it helps the business understand where it needs to make changes, the extent of said changes, and more that will allow them to achieve the goals it has set its sights on.
   
3. Be more proactive: One of the critical aims of business intelligence tools is to help companies make sure that they can implement a more proactive approach for their operations instead of merely reacting. Case in point, it helps educational institutes make use of real-time data to identify students who may be struggling in general or in a specific subject and tutors to intervene and assist immediately instead of waiting for year-end reports to realize there was a problem all along.
   
   As you can see, business intelligence solutions come bearing extraordinary potential to transform the education sector completely. From delivering previously undiscovered insights to recommendations about possible adjustments in strategies and processes, the scope is virtually limitless. As long as you have the right solution for your business, you can rest assured that a whole new world of benefits, along with an evident edge over your contemporaries is round the corner.