An impeccable marketing strategy is incomplete without social media. It forges a strong and faithful bond between you and your customers, increases your online reputation, and boosts brand awareness. However, if you have umpteen number of social accounts in thousands or even hundreds of work locations, it becomes pretty much challenging to manage them all efficiently and this is the reason why several businesses are engaging an established social media management company in Kolkata and other major cities across India.
While nine out of every ten brands across the globe utilise social media for increasing brand awareness, nearly two-thirds of them fail to measure their return on investment on social media properly. If the online campaigns are not managed the way they should be, it becomes a liability for you instead of generating the anticipated revenue. Hence, it is imperative for you to opt for only the very best social media marketing companies in Kolkata, or wherever you may require in the country.

SOCIAL MEDIA KEY FINDINGS

Businesses are investing more on paid social media

• 53% of businesses use social media campaigns
• Spending on social media advertisements in 2019 is estimated to be about $93 billion
• 7 million corporations employ Facebook marketing
• 2 million companies spend on Instagram advertising
• The quantity of medium and small business houses utilising YouTube campaigns has doubled over the past 24 months
• The net footprint of small organisations using Pinterest advertisements grew 50% during 2017-18
• 2 million advertisers engage stories across Facebook Messenger, Instagram, and Facebook.

Annual spending on social media advertisements is increasing

• Global spending on social media advertising grew 32% in 2018 and is predicted to increase by 73% more in the coming 5 years
• The advertising revenue for Facebook crossed $55 billion in 2017-18, where 93% of digital campaign revenue was yielded by the mobile advertisements alone for the 4th quarter of 2018
• An estimated $6.84 billion came from Instagram in 2018 in mobile campaigns that surpassed the previous year’s $6.84 billion earned from the same
• The advertising revenue for Twitter in 2017 grew 25% over 12 months and became 2.6 billion in next year
• A whopping $3.6 billion was contributed by the YouTube video advertisements alone in the US in 2018 and increased 17.1% more when compared to that of the previous year
• An estimated $7.714 billion of advertising revenue in the US in 2019 came from Pinterest and grew 39.4% more in comparison with that of the previous year
• An estimated 660 million advertisement revenue was made by Snapchat in the US in 2018 and increased 18.7% more than that of the previous year.

Digital marketing campaigns on social media are delivering business results

• An average American clicks as many as 8 Facebook advertisements every month
• 42% of millennials and 50% of Generation Z believes that social media is the numero uno of all advertisement platforms
• Snapchat collection advertisements doubled the ROI than that of other kinds of Snapchat advertisement formats in 4th quarter of 2018
• Advertisement recall for Twitter is found to be 60% more than that of brands with a consistent placement for logos
• Promoted Tweets that included video content helps to save 50% of CPE or cost per engagement.

WHY YOU CANNOT AFFORD TO IGNORE SOCIAL MEDIA

People are using social media way more than ever

• 3.48 billion individuals now access social media, which is 9% more than that of the previous year, or in other words, 45% of the global population is now using social platforms
• 366 million people began using social networks for the very first time in their life since the previous year, that is, over 1 million new users starting their maiden voyage on social media per day.

Social media access on mobile is growing

• 5.11 billion individuals now possess mobile phones, that is, 2% growth from the previous year and an impressive 3.26 billion out of those people make good use of mobile computing devices for accessing social media, which is a 10% over the previous year.

Social media is fast becoming an integral component of our daily routine

• Online buyers spend around 150 minutes on social messaging and social platforms collectively on a daily basis
• 69% of the adult population in the US access a minimum of 1 social media portal
• The typical web user in the US owns 7.1 registered accounts on social networks
• 88% of all the Americans in the age group of 18 to 29 use social media
• 51% of all the people in the US falling in the age group of 18 to 24 believe that it would be genuinely challenging to refrain from visiting social media websites.

Brands are increasingly embracing social marketing

• 90% of all the major brands engage social media for increasing brand awareness
• However, 58% of brands believe that computing the benefits of social networks is tough, and a mere 34% really cares to evaluate their return on investment on social platforms
• 28% of all the leading marketers are known to already have a social commerce strategy in place, or on the anvil of doing the same in the coming year
• 77% of all the established brands anticipate that their social media use is only to increase in the days ahead
• Most of the businesses have anything between 4 to 10 social profiles

Customers are leveraging social media for interacting with brands

• Over 40% of online customers resort to social media for researching new products and/or brands

Social media stories are in vogue

• Stories have outnumbered feeds in 2019
• About a billion individuals use stories across Instagram, WhatsApp, Snapchat, and Facebook
• The popularity of stories are increasing as much as 15 times quicker when compared to feed-based sharing
• 80% of all the established brands now engage stories on a minimum of one social platform