Product information management is a kind of business application which is put to manage product information for utilization in the business organization starting from the supply chain to the customers. With the PIM solutions, business organizations are given with a platform to make product catalogues, collect product information, manage product information and broadcast information to your eCommerce and sales channels. PIM helps organizations in improving accuracy, product data quality and completeness.

Let's discuss the importance of product information management on an eCommerce business:-

•    PIM improves customer experience: Various eCommerce businesses deal in your product niche. So, what will stand you out and provide your business with an opportunity at seamless scaling is the quality of the experience which customers get from your work. Personalized shopping experience and accurately described goods which allow for shopping ease will get words out about your business. The clear product description helps the customers to easily find the needed product and increase their buying decision. It leads to lower product return queries and increased customer experience.

•    Improves data management: PIM solutions make able a single point data storage which can be used across multiple storefronts, native applications and all other systems within the business infrastructure.  With PIM, an organization is advantaged with the systematic workflow of product information at different levels, increased data quality and decreased time to add and modify product information.

•    It supports data migration when re-platform: Migrating your existing EcommerceNEXT to a new platform is a difficult task. It is not done properly then it can lead a huge loss to the business. It greatly supports simple to complex re-platform projects. PIM can securely migrate bulky data when migrating your site to different web development platforms.

•    Balancing product information across multiple channels: The biggest challenge eCommerce businesses face is developing the way they sell across multiple channels when attempting to enhance their national and international business. Growing eCommerce merchants spend a lot of time and resources trying to do this. They mainly require an enormous number of trained staff to launch a new product catalogue. It is very challenging, time-consuming, error-prone and expensive. So, PIM solutions help eCommerce business to balance product information.

•    Cost-saving: With the PIM, you will save money, as unnecessary expenses are cut down. Operational costs and supply chain costs are also eliminated. It manages risk with cost-effectiveness. It can also be employed for improving and auditing of delivery with the best methods.

EcommereNEXT helps to manage accurate product information which increases customer experience. It is the key to your eCommerce success. PIM solutions increase the quality of data, enhance accuracy, reduced cost and improve customer experience.