Although e-commerce is now one of the most popular forms of doing business due to the coronavirus pandemic, this does not mean that it is all plain sailing. For many business owners who have never had to utilize technology as an integral part of their business before, e-commerce can present many challenges that need to be overcome. If you are struggling with any element of e-commerce, read on for some of the best solutions.

Cybersecurity

Cybercrime is a huge threat to online businesses, with businesses in the UK losing £87 billion since 2015. However, although cybercrime can seem to come from all corners, with threats from phishing, hackers, and malware, it is possible to meet these threats head-on through the use of cybersecurity software. This includes encryption devices, firewalls, and security scanners. Not only this, but owners can protect their businesses by creating strong passwords, uploading their files onto a digital file storage solution, and updating their software regularly.

Website Design

Your website's appearance can determine whether your target audience will invest in your business or whether the products you offer will appeal to them. This is because, if you have an old-fashioned, amateur website, this can raise questions around whether your company is genuine and the quality of the products and services that you provide. Not only this but difficult to navigate websites can put customers off shopping on your website altogether. Then, you should consider hiring a professional service to develop your website for you. For instance, to get your website up to scratch, a UK based web design agency, ALT Agency can help lead the way.

Competition

However, although you might have found it easy to set up an online store, so did thousands of other entrepreneurs, and this means that the internet is littered with competition for your brand. Then, to beat this competition, you should conduct market research into the products that they provide and where your own fits into this, find a niche that no-one has yet filled, and market your store in a way that distinguishes your company from others.

Reputation

Your reputation is easily sullied online by angry customer reviews and complaints, as well as events on social media. Then, you should work on building up a good reputation for yourself. You can do this by focusing on your order fulfillment by having a flexible refund and returns policy and collecting good reviews from past customers to put on your website.

Customer Satisfaction

Customer satisfaction is hard to obtain for a long time, with it being very unlikely that you will never receive an angry email or the complaint of a disgruntled customer. However, you can increase customer satisfaction by being easily accessible. For instance, you should always respond to queries on social media, install a live chat and chatbot onto your website, and answer emails on time. You should also make sure that all of your staff are trained to handle customer complaints well.