Introduction

Freebies lure people of all ages and classes. That's why businesses use giveaways or freebies as a shortcut to effective marketing. As per a study, about 81% of customers keep promotional products longer than a year.

Though any free gift can spark interest in your business, custom t-shirts provide widespread benefits to attracting the target audience. T-shirts are an essential wardrobe staple for everyone. People love to flaunt tshirts on every occasion and mood. That’s why t shirts have turned into a powerful marketing tool. Getting words out about your brand using custom shirts is quite an effective yet affordable way. Businesses across the globe—large and small—have embraced this practice.

Benefits you can get promoting your brands using custom clothes are:

• Help you build brand loyalty

• Build brand identity

• Stimulate the target audience's interest in your brand

• Make your employee stand out while looking professional

• Affordable yet effective marketing tool

So what stops you? If not ready to buy my words, talk to your peers or someone having excellent marketing experience and have leveraged personalized clothes for their marketing campaigns. And if you’re convinced with the idea, make custom t-shirt designs for your brand today — either by using an online t-shirt maker application such as Designhill or hiring a graphic designer from such graphic design platforms. The choice is all yours, which your budget or requirements may drive.

Now, it’s time for you to analyze various creative ways and pick one that suits your project the best. Your selection may primarily depend on the volume and quality of t-shirts that you want to create and use to promote your brand.

Here are the top 6 effective ways to promote your business using custom t-shirts in 2021 and years to come.

6 Effective Ways to Promote Your Business Using Custom T-shirts

1. Get custom apparel for your employees that fits.

Don't waste money on just any custom t-shirts. Instead, invest in those that fit your employees' physique properly. Even if the shirt design is alluring, they won't look nice if they don't fall well on the wearers' shoulders.

That’s why you should get your employees’ measurements before ordering custom clothes so that they can feel great in flattering uniforms. Since these t-shirts will represent your brand, their fabric quality must also be good. Your company t-shirts made of average fabric and print may spoil your entire branding effort.

2. Your employees are your brand ambassador; outfit them in custom t-shirts.

You know that when your employees wear clothes having your brand logo and name, they become your company’s brand ambassadors. So convince them to put on as and when possible and let the words out about your company. They stand out in the company's uniforms, and therefore your target audience or clients will get to know who to contact should there be a query.

It makes it imperative to make custom apparel for your employees, seeing which your clients get impressed. Make sure the t-shirt fabric is according to the season and need that includes 3/4 sleeve shirts or long sleeve shirts.

Usually, companies prefer embroidered t-shirts for salespersons, and employees in food industries get either a fitted t-shirt or a custom apron with pockets. No matter what the type of apparel is, make sure they’re beautiful and narrate the brand's story powerfully.

3. Make your employees feel proud of your brand.

Employees of reputed companies proudly flaunt their company's custom clothes such as hoodies, polo t-shirts, etc., no doubt about it. But employees of lesser-known companies don't feel so. That's why; if you’re an owner of a startup or small organization, it’s your responsibility to make them feel proud of your company. And that can be achieved by taking care of their needs. Even the smallest concern should be addressed to make them happy.

If they're happy with your brand, they'll feel proud of who they work for, and they will indeed show love for the company's custom clothes. And certainly, they will wear proudly even after business hours.

So stock your staff up with trendy hats, t-shirts, tank tops, etc., with the company’s logo that draws the attention of your target clients.

4. Promotional giveaways at events

People love to get freebies — irrespective of their age and class. They get excited when they receive free stuff. And if your company’s apparel is of good quality and attractive, there’s no reason why they won’t proudly put on.

So whenever you get an opportunity to showcase your products / services, exploit it properly. Don’t forget to handover a beautiful custom t-shirt to each visitor. These stall visitors will be your brand ambassadors when they proudly wear in public places. So try to convince them to wear your company’s shirts as much as possible.

5. Give your company t-shirt to new clients

Expanding business and exploring new markets are ever-going business activities. When a new visitor comes to your site and makes their first purchase, giving them a freebie in the form of a custom t-shirt will go a long way in promoting your business. Such visitors will spread words about your business in new markets, appreciating your business. This will work as a lasting bond with them.

6. Pay attention to your brand consistency across channels

Consistency is crucial in brand building, but unfortunately, not all marketers are well aware of this trick. Not paying heed to brand consistency is an unprofessional approach that may ruin your brand-building effort. Every component of the personalized t-shirts, like the brand logo, font, colors, tagline, tone, etc., should match your website and other marketing collaterals such as flyers, brochures, banners, billboards, and so on.

Remember, maintaining brand consistency across channels will give your audience a sense of reliability, trust, and authenticity.

Conclusion

These are some of the proven tips on how you can use custom t-shirts to promote your business effectively and affordably. Incorporate these tricks in your brand promotion and take your business to the next level. Now, you don't have any excuses for not having powerful brand promotion ideas through custom t-shirts. This is the cheapest marketing option on your plate. If you're convinced with the idea, kick-off creating a custom clothes project today and promote your brand. You can do it either on your own using a t-shirt maker or hiring a graphic designer.

Do you know any other effective ways to promote a business by using custom apparel? Let us know the comments below