How to Use Data Visualization for Content Marketing?

In today’s world, marketers have a lot of data at hand that they collect from their marketing campaigns. Do you know that there is a solid relationship between data visualization and content marketing? Now you know! Let’s go deeper and analyze detailed information regarding the two aspects above.

What is Data Visualization?

Data visualization involves translating large volumes of complex datasets and converting them into a simple visual format. Apart from making the data easier to read, it helps content marketing teams attract their target audience's attention. Any business that utilizes content marketing strategies to acquire customers has solid roots in data visualization.

Content analysts use tons of data visualization types to analyze insights generated from their marketing programs. However, marketing teams need to understand the best data visualization practices vital in presenting their output to the public members. Note that at some point, your imagery is likely to confuse the viewers rather than be informative.

Getting to learn the best data visualization practices will significantly help present the data in an orderly manner that appears presentable and informative to the public members.

Let's get to business and evaluate how data visualization is used in content marketing for businesses!

Engage Your Audience

Well-designed infographics are attractive and engaging in nature. Through data visualization and storytelling, marketing teams engage their target audience in the marketing campaigns. It strengthens the message you intend to share and helps you get the information across your target regions.

It is not surprising to realize that most stories read in major publications are primarily published online, including stunning visualizations that attract prospects. This indicates the power of data visualization in engaging audiences within a broad geographical area.

Impress the Prospects Using Statistics

Combining the power of data and storytelling is an exceptional way to convert leads within a business setting. Also, you will be surprised considering the amount of information you will have used to convert leads. This is mostly applied where the marketing team uses sales data on an in-house basis structure to convert leads.

You might realize that the in-house sales strategy converts twelve out of a total of fifteen leads within a certain period. This is an incredible marketing stat for your business content. All you need to do is switch 80% of the prospect clients to opt for your company or the products and services you are selling.

Also, try and send follow-up messages to your regular clients and ask them about their experience. If you realize that 90% of them are happy with your business, you can easily use this information as insight to attract more prospects.

Generate Sharable Content

Infographics, whitepapers, and images are primarily used on different social media platforms. The business marketing team can use the most recent survey and extract the data, then turn it into images. Remember that this will spread beyond your regular clients and might be shared by other people in the industry.

To be safer, you need to tailor your content and align it with the business industry. If your business operates in the mortgage broker industry, you need to create infographics revolving around the industry. This will make the content easily sharable and informative to the public members operating within the industry.

Making Business-Oriented Decisions

The decision-making process might have either [positive or negative impacts on the success of a given business. The marketing team is responsible for making essential decisions that impact the success of a given business. Through generating insights from the data presented to the marketing team, data visualization aids the decision-making process.

Data visualization uncovers detailed information by sifting through the data presented after analysis. The business marketing team eradicates the analysis and paralysis likely to be encountered during the decision-making process. This brings out the advantages of data visualization in the decision-making process.

Generates a Clear Image of Your Customers

A business can do better by knowing the accurate picture of its customers. However, getting to know the exact picture of your customers is not as easy as it may sound. You can use the client demographic information to develop a buyer persona and identify the best places where you can easily find leads through different online platforms.

You can invest in social analytics and understand how most of your customers find their way to your business to make the entire process easier. Also, identify the best lead magnets that work better for your business. You can go ahead and evaluate the best time of the day that is effective to post content regarding your business.

After creating this information, you can now come up with a lasting solution on how you will present your content to prospects. Besides, you will have learned much regarding the nature of your customers.

Invest in a Dynamic Website

Currently, most businesses have websites where they operate. However, the difference comes in how every business is making use of their websites. Remember that visuals make a website more appealing and break up large blocks of text into small texts that create interest. The website should also display statistics generated from freshly done business surveys.

To attract the attention of prospects, you might decide to illustrate statistics with a funny image that will make people read through the data points. Also, this might take the format to display information clearly and effectively. You can also create a scatter map on the website and display different places of the world where your clients are located.

Alternatively, you can publish visuals on your content that explain why your products or services are essential compared to your competitors. Use infographics design in the form of figures to illustrate more about your products or services.

Tips to Using Data Visualization for Content Marketing

Before diving into a specific design of data visualization, there are several things that you need to take care of. You need to ensure that you are working on a subject that is likely to yield fruits. Read through the discussion below for more information!

Invest in Credible Data

Always ensure that the data you are using for data visualization is reliable and credible. Data is easy to process and manipulate. However, it can be misrepresented to serve the purpose of a specific individual. To be safer, you only need to trust all unbiased sources to get valuable data for your customers.

You might go further and carry out your research to ensure that all the information you have at hand is credible, reliable, and essential to business operations.

Be Specific with Your Subject

When it comes to data visualization, the immediate step is to tackle the relevant and exciting subject to your target audience. Note that even the most relevant data can be complex to process and fine-tune to fit your target audience. This is likely to happen, especially when you overwhelm your target audience with a lot of information.

Note that your data cannot go to the places you want without displaying it in an orderly manner. You need to define a clear purpose of your data visualization technique and narrow it down to the main subject that you intend to deal with. Besides, this will give you a perfect opportunity to arrange the information logically with a powerful flow.

Use Best Practices of Designing

The elements displayed visually are essential as the information displayed. The main reason behind visually presenting information is to increase customer engagement and make the text more readable and digestible. At this point, design practices are essential when creating text and infographics.

To be successful in the design part, you need to work with team members who are perfect at designing. This will be better when compared to putting place your best guesses on the layout to execute the design part of the project.

These practices include: content

● Using a perfect color palette that is consistent with the brand and appealing to the eye.

● Choose a suitable chart type that translates your data. (Data Flow Chart, Bar Chart, Likert Scale, Pareto Analysis, Line chart, Gauge chart, Radial Bar Chart, and many more).

● Use easy-to-read fonts that are brand-consistent.

● Guide the eyes by highlighting the critical parts of the content.

Note that if you have a style guide to your brand, you don’t need to go deeper into brainstorming the best visual you will apply to your visual content. This is a clear indication that before you begin visualizing your content, you need to develop a systematic guide that will simplify the entire process.

Bottom Line

Data visualization has a significant impact on the content marketing of any business. However, it is crucial to learn the basics of data visualization before executing it in your content marketing techniques. According to the reviews from content marketing teams, data visualization boosts the success and milestones attained by content marketing techniques. This greatly contributes to the success of a business through increasing lead conversions.