Are you perplexed regarding the concept of what digital marketing is and what does it deal with? Don’t worry we have got you. Sit and relax back as reading by end of this article you will have a fairer idea about it. So, what are we waiting for let’s get started?

What Is Digital Marketing?

Digital marketing, also called online marketing refers to all marketing efforts taken by the company or the promoters of it to connect virtually using the internet or various form of digital communication with its interested group of audience or its potential customers who seem to generate some revenue for the company. The digital channels that fall under digital marketing can be mobile applications, search engines, websites, emails, and various social media handles. Internet marketing differs from digital marketing. Internet marketing is advertising that is solely dependent on the Internet, whereas digital marketing can take place through mobile devices. Using all these channels can often help the company promote its brand, merchandise, its products, and service on a large scale and increase its reach among the market. For example, you have searched for some product on some company’s website or Google sooner you will start getting the product-related pop-up ads to get displayed on your YouTube or your social media. I am pretty sure that you have experienced it once yet? Yes, because these are the efforts of digital marketing.

An example of the same has been displayed below:

An individual searched for a hotel on Trivago on Google and a Trivago advertisement popped on YouTube.

Digital Marketing has changed the form in which the business world would run back then before covid-19 happened. Since then digital marketing has reflected in bringing a lot many positive changes in which the business could operate. It is the type of new normal that is adapted by every 3 in 5 businesses or organizations these days.

TYPES OF DIGITAL MARKETING

Digital Marketing has various types under it as they're a lot of mediums through which the business can connect to its customers online.

 1) Search engine optimization

Search engine optimization, in other technical words, is known as SEO, to be precise it is a marketing tool rather than whole marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

In today’s world, the most important factors and elements to consider for the optimization of the web pages include the following the quality of the content displayed, user traffic, assuring of the content, reliability of the content.

Content marketing

It is the major part of search engine optimization (SEO). Good and user required content can attract more audience and increase the web traffic,

Content covers the major part when digital marketing comes into action. It has the power to convert the leads to customers. The content is the one that talks about the strategies that the business used or is planning to execute in the near coming future which is why content is considered the most important but also a bit risky. Search engine optimization writers must be able to rank highly in search engine results while engaging people so that they will read, share, and interact further with the content. Relevant content enables them to create relationships on successive stages.

2. Social Media Marketing

Social media marketing refers to the situation when the company or the business uses various social media platforms and social networks to market its products and services. It allows companies to engage with existing customers and reach new ones as they promote their culture and mission. There are various subtypes under it like bookmarking blogs, community blogs, social networks, microblogging, and media sharing. The major present social media platforms are Facebook, Telegram, Rizzle, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

   3. Email marketing

The benefits of email marketing include the ability to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. Your direct marketing campaigns will also be more effective when this is done. However, it is important not to overuse email marketing.

PROS OF DIGITAL MARKETING

Digital marketing has become convenient enough because it reaches such a wide audience of people, but it offers a lot of advantages as well. Following are the advantages of digital marketing:

1. Broader rich. it means when you post anything online it is available for the audience around the globe. It is not geographically restricted. This makes the business expand its reach and its market.

2. Cost efficiency:Digital Marketing saves a lot of costs when compared with traditional marketing. Traditional marketing not only involves a lot of costs but time as well. Digital marketing makes this process easy and less complicated.

3. More connectivity with customers: It helps the business and the customers connect easily with just one click.

 For example: if you post any of the information related to your product online the customer can interact with you with just a click asking you the details of it. They also get an option to save the post and move towards the sales funnel right away and browse through the products and order at the very moment.

How does Digital Marketing help in career growth and enhancement?

Digital Marketing has taken the world by storm. Every sector be it IT or pharmaceuticals’ or Apparel sector digital marketing managers are required in every industry. It helps the company to make and plan strategies to increase its growth and ways to improve and increase the company’s revenue. Digital Marketing has a bright future as it is something which as it is a both rapidly moving and incredibly competitive industry that requires passion and a desire to succeed as nowadays all the companies are marking their digital presence to promote their goods and services online after all in the 21st century who doesn’t have a smartphone with internet connection on it and who doesn’t use various shopping applications to shop the products? Everyone does, as it’s the most feasible option available from point of view of both the users and the company.