We must have come across many job openings mentioning “need an expert in link building strategy for SEO” or “wanted an off-page expert”. All these require a link-building strategy to be limited.

Various techniques can be used to build a link, but the main question is how it helps improve your ranking on the SERPs. So, as of now, we all know that when we search for a keyword or phrase, Google presents us with results accordingly, so here is what happens when you put your link on such sites, the bot crawls their page and upon reaching the link, it crawls to the landing page of that link as well. This builds link juice. 

Link Juice is nothing but a passing of authority and value from one website to another(or) from one page to another.  

Let’s see what are the right link-building strategies:

Request links: this simply means you ask another website’s owner to link back to your website. Well, this depends on the website owner whether they want to link back to you or not and it should be in such a way that it is beneficial to both the owners of the website.

Buying the link: well, it is similar to requesting links but here one website owner comes up with a monetary deal with the other website owner for linking back to the website. However, this method is never advised as it can lead to spammy links and later result in a penalty.

Article links/blog links: When you scroll down this blog you will come across my picture followed by my LinkedIn profile link mentioning the credits, well, this is an example of blog links. Here, after writing the blog the link to my profile is mentioned as a credit, which means it is a kind of link-building technique.

Social links: well, as the name says use social media platforms and mention your website links in comments, different forums, etc. These are called social links. Mentioning links to your social media profiles like Facebook, Instagram or LinkedIn, or youtube, is one of the activities in link-building techniques.

Guest Blogging: This is another technique of not only building links but also attracting new audiences. But, what is this, and how does this work?

Guest blogging is nothing but a kind of miniature version of your website which can be visible to many readers at a time and then link back to your main website. But, one has to keep in mind that, the content you publish and the link you build should not seem like you are performing a guest blogging method of link building but it has to seem like you are posting the blog for the readers.

Video linking, Image linking, are also a few forms of link building.

Well, I have covered most of the link-building techniques and I think it can help you build links for your website and hence help in improving your SERP results. In case I missed any points do let me know in the comments below. Remember, to avoid black hat SEO techniques and follow the right techniques to help improve your SERPs. Thanks for reading!