In my previous blog, we learned about link-building techniques and the right strategies behind them. But, the right approach to this technique changes each time as per Google's algorithm. The link building previously was focussed on quantity and not quality but now it is focused on quality link building strategy.

The website we choose to build the link should have good domain authority(DA) and page authority(PA). These play an important role in link-building strategy and hence help the search engine decide where your business shall rank.

As mentioned before, blogging is one of the methods to build backlinks but what are the other methods of building quality links, let's look into them and revise a few of them.

What is a link-building strategy?

This is a basic strategy that is used to bring one webpage’s traffic to another webpage through links.

For example, I have a site that sells “chikankari clothes”, so I post a blog about “chikankari clothes and link it back to my e-commerce website, to help the user and the search engine crawl to the e-commerce website as well. All I am doing here is driving the traffic from my blog to my eCommerce website through links. Other websites often do not encourage such techniques as there are a lot of chances of being linked to spammy links which can affect the current ranking of the site.

Also, Read More about Link-Building. 

Why is a link-building strategy important?

This is one of the most important techniques of SEO. This is one of the major techniques for how search engines determine your ranking on SERPs.

While deciding on the backlinks for a site it is important to check the quality of the backlinks and how many links are directly to your page.

One has to keep in mind that the better the site’s authority and high in quality links back to you, the better it is for your website to rank in SERPs.

Let's see about link-building strategies:

Infographics: This is one of the most effective and most effective methods of building a backlink. It is one of the methods of communicating directly with the idea and the concept.

Resource links: Use resource links from trusted websites that act as a guide to your target audience.

Check on competitor’s backlinks: This is also important mainly because if your competitor is ranking higher than you then obviously they may be on the right track. Many tools help you in finding the backlinks like Ahrefs, SEMRUSH, etc and upon replicating them one can achieve not similar but better results.

Keep track of your links: It is important to maintain a track of your backlinks built to recheck from time to time because we do not know when the website's authority and quality can come down so a revisit to the already built backlinks. 

Repairing your website: Well, it means that you connect your website to Google Analytics and check for your broken links. Yes! we need to check on it from time to time to repair the 404  errors and broken links and these links can be reclaimed upon repair. 

Well, now that I have covered the basic strategies on link-building, go ahead and implement them and let me know the results in the comments below. In case I have missed any points do let me know in the comments below.