E-commerce has taken over the world and is more accessible than ever before, which is great for businesses and customers. However, with accessibility comes fierce competition, which means you need to market your platform to cut through the noise and reach your target audience. The end goal of your marketing efforts is to generate more purchases and see repeat customers, which can be achieved through a series of simple techniques.

Optimize Website for Mobile Users

As more businesses move online, marketing strategies need to adapt to create a smooth experience for customers. For example, people are using mobile devices as their primary means of online shopping, which means apps and websites need to be optimized for mobile phones. This criterion is backed up by the Google algorithm, which now rewards mobile SEO by positioning such sites higher within the SERPs.

Targeted Push Notifications

Having the opportunity to let push notifications in through a web browser will save needing to download a separate app, which is ideal for some users. When a visitor comes to your website for the first time, they will be prompted by a choice to allow notifications. If they accept, your site can send targeted notifications, which can lead to repeat sales. Your notifications can contain anything from new product announcements to sales information.

Improve Customer Support

Customers are looking for a frictionless experience, so make sure that it’s easy for them to get in touch when something goes wrong. Use a quality customer relationship manager (CRM) to pull all of your communication platforms into one place, and make sure you have a quick response rate. You can go beyond customer chatbots and contact points by making sure that your site has a quality FAQ section, which will help provide answers without the need to get in touch. If your business can address queries with minimal friction, the customer is more likely to return in the future.

Offer Loyalty Bonuses

People love being rewarded for spending their hard-earned cash, so create a loyalty program to show them how much they’re appreciated. There are many ways to offer bonuses, from loyalty accrued loyalty points to VIP memberships. Alternatively, you can throw in fun games for loyal members that will let them win rewards. For example, Mastercard has Scan, Spin & Win, which is a great gamification tool.

Personalize Shopping Experience

Creating and selling quality products is fantastic, but you need to push beyond this if you wish to succeed in 2022. When customers visit your store, they want to feel as though the experience is tailored towards them. Therefore, you should offer personal recommendations, which will be largely based on the type of device they’re using and the content they browse on your store. When customers see products that they want, they are more likely to make a purchase.

Utilize Social Media

Social media has over 4 billion global users, which is an enormous audience to tap into. Carry out market research and find out where your audience “hangs out” online, and then create accounts on those platforms. Social media gives you the platform to create a credible voice for your business, which will help to solidify your brand. Behind the scenes of a social media business account, there are plenty of tools that can be used to track audiences, integrate third-party tools, and much more.

Ecommerce has exploded over the last few years and the competition is enormous. Therefore, a quality marketing strategy is needed to reach a wider audience and boost sales. In 2022, all of your platforms need to be mobile optimized, the experience needs to be frictionless, and social media is essential.