As a marketer, you may need to send a cold email for various reasons. Because it is so prevalent in B2B communications, it is something that most of us cannot avoid doing at some point in our careers — or when establishing our businesses.

That yet, cold emailing may make even the most seasoned marketer or salesperson nervous; something is unsettling about reaching out to a stranger with whom you've never communicated. Cold emailing is still a successful sales and marketing tool when done correctly. 

What are cold templates? 

Cold email is a skill. And you must understand how to get the most out of the approach for it to be effective and to prevent uninterested receivers from classifying your email as spam. And, to be clear, cold emailing is not spam, and not if done correctly. 

Just because you've never communicated with someone before doesn't mean you can't contribute value to them or have something valuable to offer them.

Moreover, because of the large number of people who don't execute it correctly, cold communication is typically labeled spam.

In the blog, you will learn how to do cold emailing correctly, whether as a marketer or a salesperson, and you will walk away with a variety of templates that you can use for your cold correspondence.

Seven cold templates to boost your outreach 

Email Template for Guest Post Outreach

If you're performing link building, you're probably sending outreach letters to try to land guest articles. However, guest post pitches are frequently ignored.

And there's a reason for that: most aren't particularly engaging and haven't been given much thought, and it shows.

Remember that cold emailing should be about them, not about you. What benefits will a publisher gain from sharing your material with their readers? Concentrate on conveying it rather than focusing on what you would receive from it.

Email Template for Press Outreach Pitching

As a link builder, there's a strong probability that digital PR is simply one of your techniques for obtaining press links.

Having a compelling story is (or should be) half the battle, but getting your press pitch right is just as crucial. After all, a terrific campaign that no one sees has little value.

Outreach Email Template for Resource Link Building

A resource could be a piece of material you generated, your company, an event, or even a person. If you have anything valuable that might be used as a resource by an audience, you will most likely pitch it to establish ties with it. But the question is how to maximize your chances of success. By boosting worth.

Template for Outreach Follow-Up Email 

You sent an outreach email but received no response.

Email Template for Influencer Collaboration

If you like working with influencers, then expand your brand's reach; you must first persuade them that you are a worthy brand to work with.

Email Template for a Value-Add Sales Pitch

Most sales associates will need to employ cold emailing to generate new business at some point in their careers. And there is nothing wrong with that.

Email Template Do Me a Favor

There is both the correct and wrong way to ask for someone's time, whether you want to request an industry leader to come on your podcast, someone to act as your mentor, or pretty much any other favor. You must always persuade them that it is worthwhile to devote their time to you rather than someone else.

Conclusion

Finally, the legality underlying cold emails must be addressed. You must probably wonder what you can and cannot do regarding cold prospecting.