Facebook is not new, nor is the notion that every business requires a Facebook page.

But much has changed since Facebook first joined the marketing landscape. Today, the world's largest social network can accomplish things that few of us could have imagined ten years ago, such as hosting 360-degree movies, selling products via chatbots, and even serving as the primary source for two-thirds of adults.

Consider the influence that Facebook may provide in terms of peer effects, ecommerce business, referrals, customer relationships, reputation, brand recognition, and much more.

Not only does Facebook have a large number of users, but it also has a large portion of our attention. The average Facebook user spends about an hour every day. Given that the average person sleeps eight hours each day, we spend around 7% of our waking hours staring at a screen.

How do you make Facebook work for your business?

Businesses can market to this golden grail of users through Facebook Pages. A Facebook Page, like a personal profile, is a public presence that allows people to 'like' the business, brand, celebrity, cause, or organization. Fans receive updates from the Page in their News Feed. The company may enhance brand awareness, install and track advertising, collect extensive audience insights, and communicate with consumers seeking customer assistance.

You are provided below with everything you need to know to become a professional Facebook marketer. This comprehensive guide is for whether your company has had a Page for years or is just starting.

The Inbound Approach to Facebook Marketing

Let's get one thing clear before we begin. There are other approaches to Facebook marketing, but we'll stick to the one we prefer: inbound.

Being helpful and sympathetic to your audience is crucial to an inbound approach, and it entails understanding your customer's goals and collaborating with them to solve obstacles. One of the most excellent ways to accomplish this is to be present where they already spend their time, which means you must be present on Facebook.

It's Time to Start Using Facebook Marketing

To successfully market on Facebook, you must stand out in a sea of 1.56 billion daily active users and 70 million businesses.

You must be helpful, and it would be best if you were deliberate. To truly grasp Facebook marketing, you must be inbound.

Fortunately, Facebook's capabilities are designed for marketers who want to build an authentic relationship with their audience. You may understand your target audience before you post using Facebook's fantastic set of analytics tools. 

With Facebook's growing selection of multimedia material, you can push the boundaries of your imagination. With Page Insights, you can observe the content users interact with and segment advertising to ensure you're more helpful than annoying.