You've worked hard to develop an effective Twitter content marketing plan, as well as the ideal creative assets and Tweet copy, and it's finally time to start publishing. You want your Tweets to reach the right individuals as many times as possible after all of your hard work.

In addition to launching a Twitter Ads campaign, using hashtags can increase the exposure of your Tweets and boost engagement.

The finest hashtags adhere to the following dos and don'ts:

Do

Make constant use of them. Using hashtags ties your company to what's happening on Twitter. That's fantastic news for you, because when businesses connect with what's going on on Twitter, they see boosts all the way through the marketing funnel, including +18% message association, +8% brand awareness, and +3% purchase intent. 

Make them simple to remember — and to spell. Don’t make it difficult for others to misspell your hashtag. This will make it less discoverable and less likely to be used. Making each word of your hashtag capitalized can also make it simpler to read.

Do your homework. Search and see what trending hashtags people are already using by using the explore tab. To profit on them, include them in your Tweets. Look for any hashtags that people are using when discussing your brand and incorporate them in your own Tweets.

Make it worthwhile for others to utilize your hashtag. Whether it's a real reward or merely recognition in the form of a Retweet, your audience will respond more positively if there's a reason to use your hashtag. It's also a good idea to invite your employees and customers to use your hashtag to help it gain popularity.

Collaborate with influencers or followers. Influencers and micro-influencers can help your hashtag get exposure and visibility, so if it matches your business and budget, give it a shot.

Encourage user-generated content if you don't have the funding for it. Content published by your fans using your hashtag is the equivalent of having unpaid contributors. It also helps to improve brand perception. You can ask your followers to help you make a decision, such as naming a new product, or you can encourage them to contribute photographs and experiences they have had while using your brand's product or service.

Make use of branded hashtags. This Twitter Ad tool enables marketers to add a fun, aesthetically attractive creative element to their hashtag everytime it is used on Twitter.

Don’t\s Over-hashtag. One to two relevant hashtags each Tweet is ideal for keeping your message brief. It's ideal to keep each Tweet focused on a single point rather than attempting to communicate many thoughts. Tweet threads are useful if you need to express more.

Try making your brand's motto a hashtag. A hashtag is intended to be inclusive, shared, and searchable. It will feel forced and lose its original function if it does not fit organically within a Tweet.

Expect people to use your hashtag for no apparent reason. The finest hashtags have the capacity to entice others to investigate and participate in the debate.

If you can't think of a reason why someone on Twitter might use your hashtag, it's unlikely to catch on.

Ignore educating people about what it is and how to use it. Make sure you're expressing the hashtag effectively, and more crucially, why someone would want to use it in their own Tweet.

Use CAPS LOCK only. Unless it's an abbreviation, this sounds like yelling. Furthermore, it requires a little more work for folks to type.