On September 26, Google announced at its 15th anniversary event that it has developed a new algorithm that will affect more than 90% of global searches. It was dubbed 'Hummingbird.' Google's Amit Singhal later stated that it was the most significant modification to the algorithm since he joined the firm in 2001.

Some marketers were concerned, but at PubCon last week, Google's Matt Cutts reminded the audience that the algorithm had been in place for more than a month before it was published, and no one had noticed.

Hummingbird improves semantic search, allowing the Google search engine to do a better job. Hummingbird adds comprehension to the intent and contextual meaning of terms used in a query as conversational search becomes the norm.

Why For Many SEOs, Google Hummingbird Means Business As Usual

Google's algorithm remains a sophisticated combination of elements that weigh the relevance of a page for a query. That is still the case.

While some may be concerned that their SEO approach has to be updated, if you've been following the natural growth of SEO, you have nothing to worry about. You're heading in the correct direction.

Taking what we know about Google's efforts to enhance its search results, below is a sampling of some of the factors that remain important:

Mobile SEO: Without a doubt, conversational search is influenced in part by how people search on their mobile devices, therefore mobile optimization will remain crucial.

Structured Data Markup: Giving search engines as much information about your page content as possible helps them do their job better. When displayed in rich snippets, structured data can help enhance click-through rates in search results.

Google+: Google's social network is critical for identifying your online brand, integrating it with concepts, and delivering your material in Google search results.

Links: While Google may not want SEOs worrying over PageRank data, this does not mean that links are unimportant. Links assist Google with connecting concepts on the Web; they also provide powerful signals to Google about the reliability of your page.

Keyword Optimization & Content Creation: It appears that there is a lot of dispute these days about the effectiveness of focusing on keywords. However, keywords are not extinct. Quality content is essential, which involves some level of keyword optimization.

The Hummingbird propels us towards the future.

Hummingbird is a terrific improvement for search results and might help websites achieve more visibility if they prioritize the user and the content.

It may actually be a relief for some SEOs to know that Hummingbird and the other modifications we've seen Google implement send a clear message that site owners should stop fussing over keywords and instead focus on delivering a fantastic experience.