To produce compelling campaigns with provable ROI, digital PR campaigns mix the creative elements of content marketing and traditional PR, bolstered by data derived through thorough Search Engine Optimization and target audience analysis.'

Whether you're an accounting firm, a travel agent, or a clothing retailer, there's a digital PR campaign for you.

What exactly is digital public relations strategy?

A digital PR strategy is a comprehensive plan to which all online PR campaigns and digital PR activities will contribute in order to reach strategy objectives such as brand growth and improved SEO performance.

So, now that we know what the hell it is, let us consider how to put it into action.

How to Set, Track, and Reach Digital PR Goals?

Using personas, get to know your audience.

Getting tremendous media exposure for a client is one of the most rewarding aspects of our jobs for any public relations professional. Knowing your audience, on the other hand, is a critical component of any effective public relations campaign.

Before you begin the first step, make sure you have:

At the very least, you should have a fundamental understanding of your intended target audience.

Completing some competitor research to assist you understand who they are (we recommend Sparktoro - it provides excellent insights into your competitors' audiences)

Create relevant content based on your findings.

You'll soon have a clear notion of what kind of content will most interest future customers thanks to your personas, which may subsequently be included into your digital public relations campaign.

Tools like SEMrush, BuzzSumo, and ExplodingTopics.com can assist you in identifying significant subjects of interest in order to improve a relevant content strategy. You can next begin to consider the appropriate forms of content, such as:

• Articles and how-to guides
• Infographics and data-driven visualizations
• Gamification
• GIFs and videos
• Podcasts

Whatever path you take, data will stay at the heart of your campaign; the fun part is deciding how to communicate this to your target audience.

Creating a media list and a pitch that journalists won't be able to refuse

We all know that there would be no media without the media, so choosing who will cover your story is critical. This is where digital and conventional public relations really come together to make amazing things happen.

We realize that many journalists receive hundreds of emails per day, so make sure they read yours and are immediately engaged in what you have to say.

Do your homework on your journalists; sending out random garbage can be detrimental to future partnerships. Examine what they've already written about and ensure that your tale is relevant to them.

Maintain your credibility and brand recognition.

Authenticity and trust are key for consumers (it's also a search engine ranking signal! ), therefore it's critical to concentrate on developing these with your audience on a regular basis. Your digital PR and content strategy will guarantee that you're working with news sites that you know your audience trusts through strategic analysis and audience profiling.

Consider what makes your brand an authority; what are the topics on which you have expert commentators? Are you enthusiastic about a particular subject that you could own?

Being a subject matter expert in your industry will help drive media coverage in relevant outlets as well as important backlinks. You'll increase your share of voice on key topics while simultaneously establishing yourself as an industry-leading expert, all of which contributes to the confidence and credibility of your brand.

Digital public relations holds you accountable for continually increasing and improving your total brand awareness. You'll stay on top of the topics your audience is reading about, reacting and responding while gaining credibility.