Best 10 Ways to Drive Traffic to Your Website

Topical knowledge

The organic traffic to your website will improve as your Google ranking rises. This is what the pillar/topic cluster approach accomplishes. Google gives preference to websites that are recognised as subject matter experts on the topics they cover.

You can make pillar pages, which are simply larger blog posts that comprehensively cover all facets of a topic, to establish yourself as an authority. Then you create 'cluster content,' or supplementary blog entries, focusing on long-tailed keywords that demonstrate your thorough understanding of a subject. Your search engine ranking will improve if you concentrate on long-term visitors.

Natural Social Media

Organic social media is not a new technique, but marketers still need to take it into account. You can use Facebook Messenger, live video, IGTV, Instagram Stories, or live video in addition to posting on social media sites (hello, swipe up function!). Being a pioneer of new features on organic social media is crucial.

For instance, Facebook recently introduced a capability for Messenger that enables businesses to build automated chatbot experiences that link to content offered on their websites. For driving visitors to your website, this function is fantastic.

Website Evaluation

Reverse engineering our mental process is something we should try. It's crucial to understand your target before attempting to increase website traffic. Use tools like Crazy Egg to examine your website and discover where people are coming from and leaving. You may produce the appropriate content to attract the appropriate traffic to your website using the information at your disposal.

Power players

Customers are more inclined to make purchases from businesses with strong word-of-mouth recommendations, but how do you foster strong recommendations? Begin by making your consumers happy. Work with influencers next.

Influencer marketing is not a short-lived trend. In actuality, it's an affordable choice for increasing website visitors.

Email List Construction

Utilizing your current readers and customers is a wise way to drive traffic to your website. You can advertise to your followers and subscribers when you publish a new blog or content offer to quickly increase traffic. Repeat visitors are advantageous for achieving traffic objectives, converting visitors, and generating leads for content-heavy websites.

Create or expand your email list to get started with this. 

Offers for content: Publish material that readers must access by providing their email address. On your website, place CTAs for content offers.

Community Participation

More people will visit your website as a result of their increased brand familiarity. Being involved in and active within the market is one strategy to build brand recognition. Participating in discussions in your industry's Facebook groups, responding to queries on open forum websites, and communicating with your followers on social media are all ways you can start putting an engagement plan into practice right now.

Taco Bell is one of my preferred social media brands. Almost daily, Taco Bell enthralls its followers on social media.

SEO on-page

With on-page SEO, you may increase both the number of visitors to your website and its search engine ranking. On-page SEO elements include, for instance, the URL, page title, header, meta description, and image alt-text (plus more). If your website shows up in search results, you'll get more visitors.

Optimal Backlinks

For your website to draw in visitors, you must rank highly in search engines. To rank higher in search engine results, you must be a pioneer in your industry. One method to accomplish this is through acquiring high-quality backlinks, in addition to the topic/cluster model previously discussed. If websites with plenty of authority link to your website, your trustworthiness increases.

Video Advertising

Because the audience wants to see videos, it's time to incorporate video marketing into your content plan. According to Statista, YouTube is used by 77% of internet users between the ages of 15 and 35 to watch videos.

You can produce videos for YouTube, IGTV, Facebook Watch, Facebook Stories, Instagram, Facebook, or Facebook Stories, among other platforms.

Repurposing Content

Having trouble coming up with content ideas but need it to promote your website? I understand. Repurposing outdated content is an excellent method to get beyond this obstacle. Converting a popular blog post into a video is a good idea. You may even create a blog article on that subject if you have a podcast that has been quite successful. Utilizing content that has previously succeeded will keep people visiting your website.