Hashtags are the backbone of any Instagram successful marketing campaign. They help you to reach a wider audience and increase engagement with your target followers. To make sure you are optimizing your Instagram campaigns and reaching the right followers, it is essential to use trending hashtags in your posts.

It is also a good idea to promote Instagram with SimplyGram to get more organic followers, but also use hashtags to ensure a wider reach. This is why, in this article, we'll explore the best ways to find popular and trending hashtags on Instagram.

Research Instagram Hashtag Trends 

One of the easiest ways to find trending hashtags on Instagram is to research keywords that are related to your post. For example, if you're posting about travel, then use the search bar in the app and type in “travel” as a keyword. You will see what current trends are associated with this hashtag and which accounts are currently using it.

You can also explore the related hashtags to expand your search further. By clicking on a hashtag, you will be able to see how many people are currently using it and how popular it is.

Look for Hashtags in Your Niche

Using keywords isn't the only way to find trending hashtags - you can also take advantage of the ones used by other accounts in your niche. Look for competitors who post regularly and take note of the hashtags they use.

You can also check out popular influencers in your field to get an idea of which hashtags are working for them. Once you have identified the most popular hashtags, you can use them in your own posts to maximize your reach.

Analyze Your Competitor's Activity

Another great way to find trending hashtags is to analyze your competitors' posts. Look at their profiles, analyze the content they share, and the hashtags they use in their captions.

You can also keep an eye on their engagement and see which of their posts have the most likes, comments, and shares. This will give you an idea of what type of hashtags your target audience is responding to and which ones are working for them.

Review Instagram Explore Page

Another surefire way to uncover popular trends on Instagram is to regularly review the Explore page. This page curates content from all over Instagram, so you can get a clear picture of what your potential followers are responding to.

Look through the recent posts and take note of any hashtags that appear in multiple posts. This will give you an idea of which ones are currently and which ones you should use in your posts.

Use Social Listening Tools

Finally, you can use social listening tools to help you discover the latest trends on Instagram. These tools will track mentions, hashtags, and keywords over time.

This way, you can get a better understanding of which posts are resonating with your target audience and what hashtags have been gaining traction recently. With this information in hand, you can craft more effective campaigns and better reach the right followers.

At the end of the day, finding trending hashtags on Instagram takes time and research. However, with the right strategies in place, you will be able to leverage popular trends and increase your reach significantly. Use these tips to optimize your Instagram campaigns and attract the right followers for your brand.