How effective are your Facebook ads?

Combining data from Facebook Graph Search and Audience Insights will improve the performance of your ads and boost advertising ROI.

I'll explain how to plan more effective Facebook ad campaigns with audience targeting in this blog.

How Come Advanced Targeting Is Used?

You must comprehend your target demographic if you want to use Facebook advertising to acquire the best ROI. To build advertising campaigns that communicate to your target audience, you need to understand who they are, what they like, where they reside, and more.

study of fan audience data

combine audience insights with pages liked by people who like your page

Make a note of the kinds of Facebook pages that potential customers who might be interested in your advertising like. Pages reveal an audience's preferences for brands and companies as well as their interests and pastimes.

Enter "pages liked by people who like X page" in the search box. They could be followers of a competitor's page or those who already enjoy your page. This gives you the opportunity to research your rivals and their followers, as well as the pages those followers are interested in, and discover what this particular audience's interests are.

View Followers by Location

Combining audience insights with pages liked by X page fans who live in X city

Use Graph Search to concentrate on certain cities and zip codes for location-specific Facebook advertising. In the Facebook search bar, enter "pages liked by people who like Social Media Examiner who live in X city." Combine several pages you've liked to further refine your search.

Occupation by Location Research

Combine Audience Insights with Pages Liked by a Location's Occupation

As an alternative, concentrate on a target audience's line of work to get insights.

Find pages that appeal to them, for instance, if you are headquartered in Los Angeles, California, and your product is aimed at veterinarians. In the Facebook search bar, enter "pages liked by (occupation) who live in (location)".

Actionable Audience Data

A highly effective advertising campaign may now be created using all of the data acquired from Graph Search and Audience Insights.

Let's apply the targeting for a successful Facebook ad campaign to the veterinarian example from before.

Based on what Audience Insights indicates about vets in Los Angeles, start by focusing on the age demographic.