Building a new website for your business is a terrific first step toward recruiting new customers, but it's not enough if you want potential customers AND Google to find you on the internet. 

Google, yes!  How will customers find your website if Google can't locate it?

Google takes time to identify and rank a brand-new website in its search results, so if you just launched your website, we can fairly say we know why you're not showing up in search engine results. However, if your website has been up and running for some time, there are more significant issues. 

Why isn't my website ranking?

It's a constant pain that you have to sift through several pages just to find a trace of your site online. Almost all of your competitors outrank you for every search term and service — even if they rarely perform that type of business. As a result, many business owners, including yourself, wonder, "Why is my site not ranking?"

The quick answer is that your SEO could benefit from some assistance. The constructive response is that one or more of these seven critical factors are missing. Investigate the primary causes of your website's failure to rank in Google:

Missing Keywords 

Google is smart, but it doesn't know what your firm is about unless you tell it. The first step in ensuring that your site ranks well is to use the keywords that people are searching for throughout the titles and content of your site. When we audit a site for a new customer, we frequently notice that there are no keywords anywhere.

No Content 

If you're asking, "Why is my site not ranking?" This could be one of the primary causes. Google improvements in recent years have increased the emphasis on ranking websites with valuable, well-written content over those without. Furthermore, informative content sections are ideal for leveraging those sought-after keywords. 

Bad or Duplicate material 

While having no material can be a concern, having the wrong content can be far more dangerous. It may even be the cause of your website's failure to rank in Google. Google systematically penalizes websites that engage in "keyword stuffing" - the practice of employing too many keywords in page content. Furthermore, explicitly lifting content from another website (even if you have their permission) can result in a duplicate content penalty, which decreases your site's ranking.

No Links 

Every search engine's purpose is to present their users the most valuable webpages. The number — and quality — of connections from other sites pointing to yours is one of the primary ways these systems decide if a site is valuable. 

Bad Links 

While respectable websites linking to your site enhances your digital reputation and your website's ranking, bad links do the opposite. Links from questionable sources can result in a penalty for your site and harm otherwise strong results. Untrustworthy SEO firms will occasionally take a risk by acquiring links from such sites, causing more harm than good.

Not Mobile Friendly 

If you're wondering why your brand-new site isn't ranking, this isn't likely to be an issue. However, for older websites, this can be an Achilles' heel. A non-mobile-friendly website will not have a layout or simple functionalities for use on a phone or tablet. Unfortunately, an old site that isn't mobile-friendly will be heavily punished and will struggle to appear in ANY search. 

FAQ’s

How can I get Google to rank my blog?

Include keywords in the titles of your posts and pages. To boost the visibility of your posts and pages in search results: Include keywords that describe the topic of the post or page. Keep your titles to less than 60 characters. Short and concise titles are easier to read and do not get chopped off.

How long does Google take to rank a blog?

According to seo.co, ranking on the first page of Google can take anywhere from three to six months, providing you're generating decent content and optimizing your website for search engines. If you have a lot of competition or haven't optimized your website, it could take six to twelve months to see benefits.

How do I find out whether Google has crawled my blog?

Visit Google.com. Enter site: followed by your website address in the search box. You're all set if your website appears. If not, use Google Search Console to submit your website directly to Google.