You can obtain actionable information on the content of websites, blogs, advertisements, sales content, social media, and other media platforms by using content analytics tools. They assist you in gauging the popularity and success of content on various channels. You may make more informed judgments about your content strategy, what to generate, how much work to put into it, and how to promote it by understanding how people interact with your material. In the end, content analytics give you the knowledge you need to raise your return on investment.

Hemingway App

Hemingway is a free writing tool that helps make writing more readable and clear. The editor displays several color-coded areas for improvement when you copy text into it. It's a quick method of recognizing items like:

• Lengthy or challenging to read sentences
• Sophisticated language that may be made simpler
• Expressions in the passive voice
• It's among the most basic content analysis tools out there. You don't even need to register to utilize it.

ChatGPT 

A tool for natural language processing (NLP) is called ChatGPT. In order to produce responses to user inputs, it makes use of AI and machine learning.

ChatGPT can do tasks that Hemingway might handle in the context of content analysis. but with greater adaptability.

ChatGPT is more flexible than other techniques like Hemingway, which only examines a limited range of factors. Adjust your prompt to fit the goal you have in mind. 

You could also inquire with ChatGPT, for instance, if your tone is too formal. or if any spelling errors (and so on) exist.

Once you're satisfied that the sentence structure makes sense, ask the tool to rewrite it using the feedback.

Google Catalog

A free tool for analyzing your website's organic performance is Google Search Console (GSC).

Although it has various applications (like technical SEO), some of the most important ones for content analysis are to verify:

• The amount of traffic that each webpage gets from organic searches
• What search terms people enter into Google to locate such pages
• Your pages' organic positions, or how high they appear in the search results,
• Finding material that needs to be updated can often be as simple as looking up the keywords your sites rank for and their average rankings.

Grammarly

Another writing and editing program that offers a substantial free version is Grammarly.

It has readability reviews, much like Hemingway. But it also verifies punctuation, spelling, and other errors.

It's obvious where to make changes thanks to color-coded advice.

• Red indicates suggested grammatical, punctuation, and spelling corrections.
• Blue accents indicate places where you may make your writing more clear.
• For ideas on how to make your material more engaging, use green highlights.

Rockee 

Rockee, you can leverage actual user input to analyze content in a different way.

It's a platform for content feedback that assists you in learning what readers genuinely think of your writing.

Make a widget, add it to your website, and request ratings from visitors to your content. 

Next, get a basic rating, some information about your reader (such as their work title), and some comments.

More Extensive (Paid) Resources for Content Analysis 

Semrush

Semrush is a comprehensive package of tools for internet marketing. It has a number of tools that make content analysis easier.

SEO Writing Assistant is among the best. It evaluates your work and makes suggestions for enhancements.

Surfer 

Surfer is a toolbox for content creation. With the purpose of assisting users with SEO, it provides content analysis features. Including:

• AI tools for creating outlines and authoring complete AI articles; 
• Audit tool for evaluating already-existing material
• Content editor for creating and modifying new content
• An tool for researching keywords

Frase 

Frase is an artificial intelligence (AI) tool for SEO research that produces text and outlines.

When you provide Frase with a target term, it makes recommendations based on a combination of AI and data from search engine results pages (SERPs). include the suggested word amount, what keywords to use, and what questions to respond to.
Frases outline builder is one of its strong points. One may:

• Choose which of the articles in the current SERP that you wish to add by going over their outlines.
• Add or modify subheadings by hand
• Use AI to create a complete outline.

MarketMuse 

MarketMuse is a collection of tools for planning, research, optimization, and content analysis.

There are certain parallels with the previously described instruments. 

It offers suggested keywords, word counts, and other basic content optimization capabilities, for instance, in remarkably comparable ways.

Clearscope

Clearscope functions similarly to Surfer and the other mentioned tools. In order to suggest content, it examines the current organic results for your desired term.

It provides a content grade (like A+ or B-) based on how well your post is optimized for the term you want to target.

Compared to Surfer or Frase, it has fewer features overall, which facilitates learning. In particular, for those who are unfamiliar with SEO copy.