Everyone is fighting for the top position in the company they work for. No matter how big or small, businesses want to show up #1 for the appropriate searches on Google. While links play a significant role in the competition for the top spot, they are not the only thing to take into account.

The Penguin 2.0 upgrade made the quantity of inbound links less significant for a website's rating. Links themselves were no longer just evaluated by quantity but also by quality as other considerations started to take precedence.

Extra Care on Links Is of No Use

Three reasons why high-quality content is more beneficial to your SEO results than putting extra care on links are as follows:

Link Building Is Not Always Buyable: In the past, when ROI was the most important consideration, you might get to the top by purchase. However, it's much harder to outsource link development these days, as relevancy and variety are the main criteria. For links to lead to results, you need to be linked to by reputable, relevant, and diverse websites.

Adaptable Content: When done well, content investment may provide rewards across a variety of channels. Various venues, such as corporate websites, guest blog posts, and lead generating programs, might benefit from optimized content. 

This translates to steady impressions for your intended demographic and excellent ROI for high-caliber SEO copywriting.

Long-term Development: Link building used to provide "flash in the pan," instant results; marketing content won't do that. But over time, it will build up a collection of various content kinds that promote sharing, benefit users, and attract more backlinks. The secret is patience, but smart investments will eventually pay dividends. 

Why is content so crucial? 

It's common knowledge in digital marketing that content is king. With a carefully considered content marketing approach, you can respond to inquiries from potential clients, educate them about your offerings, and get them to become paying clients. 

When deciding between the two tactics, content might be given greater weight than links for a number of reasons. 

• Content is specifically for users 
• Content gives others a reason to link to your website 
• Content defines the topic of a page 
• Content can help with site structure 
• It’s easier to measure the value of content 
• Content creation provides a natural way to gain links 
• Allows you to rank highly for more relevant terms 

Why should you build links for SEO? 

After discussing the value of content for your SEO strategy, let's examine the importance of links. 

Requesting that other websites link to your category or product pages is a simple way to increase your link profile, but doing so may get you in trouble with the search engines. Google recognizes that there is no special reason for someone to link to a category or product page on your website unless it's a review piece or you have asked someone to link to you. 

The goal of a link building plan is to provide high-quality content that gains organic links from websites that discuss or offer your goods or services and are thematically related.

Why therefore should you create natural links? 

• Links show that your site and content is trustworthy 
• Helps Google to understand your website and expertise 
• Drives targeted and engaged traffic to your website 
• Shows Google your most popular pieces of content 
• Your content is no good without an audience to read it 

Content vs Links: 

As we've already covered, the ideal method to grow your business is to develop a content and link strategy side by side. Therefore, in a perfect world, they would collaborate. 

If you can only implement one tactic, though, we suggest getting started with content. Not just for SEO, but for your whole digital marketing strategy, content is the foundation of any successful campaign. 

Links might help you increase traffic and attract new people to your website, but if you don't have any interesting or useful material to offer, they'll probably just leave and visit another website!