Before coming on how to write an SEO article in 2024, one must know what is SEO content.
SEO-friendly content is one which is written with the aim of ranking it highly in search engines and its results pages. It is optimised in a way for certain target keywords, can be easily read, and serves certain value to the reader. SEO-friendly content is written so that it also engages users, should include correct meta descriptions about the topic and appropriate title tags, and lastly should fulfil specific search intention over the web.
By optimising your content using all these algorithms, you can increase the chances of your content appearing in various organic search results.
Importance of SEO friendly content
Ranking your content high in search engine results helps gaining the right amount of online traffic to your content or website. Since SEO friendly content focuses on answering the intention of the search, your content has the most chances to impact and put an influence on readers.
Top tips to write SEO friendly content
For writing SEO-friendly content one should not just focus on including the primary keyword in a meta description. The aim should also be to create engaging content that aims to solve the user’s or the readers problem.
Here are some best practices to create a SEO-friendly content.
1. Conduct thorough research of the keyword
The first step to effective SEO writing begins the correct keyword research. This step helps to identify keywords with high traffic and other relevant keywords to the topic. For this, one can use keyword research tools like Google Keyword Planner.
Right amount of attention should be paid to the volume of the keyword and its difficulty. You should always use keywords that are specific to your topic but aren’t too difficult when it comes to ranking.
2. Use engaging titles
The significance of using attractive titles and headings cannot be underestimated when it comes to SEO. Not only do they grab the attention of the reader, but they are also crucial when search engines try to understand the subject of your post.
Use good vocabulary words like “Your ultimate helper is here…” to encourage organic traffic and more views.
5. Enhance The Readability and Properly Format it
The main aim of SEO writing is to serve the answer to the searcher. This means that when there is a well-formatted article which has short paragraphs and points in the form of bullet points and includes proper subheadings proves to be ideal for the audience.
Proper formatting of the content helps the search engine algorithms to identify the main points of your content which in turn provides an opportunity to target a featured search in search results. Any kind of mobile-responsive content also enlightens the reading experience when done on smaller screens, helping the user to optimise your site when running on mobile devices.
6. Optimise the Used Images and Multimedia in Your Content
Images and multimedia used in the content enhance the user’s experience and are counted as good SEO practices – but one must use them properly.
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