Keywords are words that define a lot of your content. Basically they're the words that users enter into search engines like google to find your content. These are also known as "search queries." If you bring down everything on your page for example the images, videos, etc and break them into simple words then those are called as primary keywords.

Being a content creator, you will always want the keywords of your page to be relevant to the searches made by users. This increases the chance of finding your content in the search engines.

Know the importance of keywords in your content

Keywords assist you to understand what people are searching worldwide. They help you understand the direction to connect with your audience. And, when  implemented correctly, you can also use new keywords as well for your website. This helps you generate revenue. Including new keywords that will help your content top the search history and also helps you make fresh content.

If your aim is to generate organic traffic on your site, the keywords you use in your content will determine how people are going to find your content when they make a search. If you have a new golf shop, then you might use the keywords "fancy new clubs" — but when you don't do it carefully, you may bring the wrong audience to your website.That is why effectively using your primary keywords is the major step in a good SEO strategy which will drive organic traffic to your site.

Keywords are not just about your audience but they are really important when it comes to your content. You describe what you mean to offer in a slightly different way by using new keywords than how the users actually search for the same over the internet. So using new but right keywords is the need of the hour. To create an appealing content that ranks well in the searches and tops the organic search drives users to your site, you have to first understand what are the needs of your audience and also understand various aspects like the language they use and the kind of content they are trying to find when they use certain keywords.

How to find the new keywords for your website

1. Try talking to your customers

The existing customers act like a sample of your future customers. What are their main concerns? How do they try to express themselves on the search bar? What are the factors that bothers them and what are the ones that soothes them? Find various ways to take the feedback from your users and start working with all the data being collected.

2. Discussion forums and community to discuss things

You can benefit from hanging out in various community groups and discussion forums. For example, Facebook groups or platforms like Discords contain a healthy bunch of information that you can gather for your website and use them to find the new keywords that actually go well with your content.