SEO in today's digital world is not just about search engines anymore. LinkedIn and YouTube have made SEO an important tool for search visibility, audience engagement, and authority of a brand. You can leverage professional networking on LinkedIn and a massive content ecosystem on YouTube. With these, businesses can engage with new audiences while working towards achieving SEO success. Here is how to include LinkedIn and YouTube in your SEO strategy.

1. LinkedIn for SEO: Raise Your Visibility and Credibility

LinkedIn has not only become a professional social networking site but has also proven to be a credible channel for establishing thought leadership and raising brand visibility.

a. Optimizing LinkedIn Profiles and Pages

• Optimize your profile headline and summary with keywords from your industry. When you do so, your profile will not only appear among LinkedIn's search results, but it will even appear in Google searches under relevant searching terms.
• Content Creation on LinkedIn: Give relevant, value-adding content about the latest happenings in your industry as well as the solution that attracts engagement. Make use of SEO with social media marketing for more insight.

b. Articles and blog posts

• Long-Form Content: LinkedIn also supports the writing of articles. Articles tend to do great on the Google search. You should take this as an opportunity to publish keyword-rich information-based articles in the area related to your niche.
• Internal Links: Link back to your website or other LinkedIn articles within your posts to drive users to more of your content.

c. Engagement Through Hashtags and Comments

• Hashtags drive more views to your content. Find industry-specific hashtags and apply them strategically to your LinkedIn posts.
• Engagement through comments makes your content visible in the LinkedIn feed algorithm. This will help drive organic reach and put you in a position of being a thought leader.

2. YouTube for SEO: Enhancing Search Visibility

YouTube is the second-largest search engine that brings some other unique opportunities as far as visibility and engagement are concerned.

Video SEO: Keywords and Titles

• Keyword Research: You can determine the keywords for your industry and use them within the title and description of your video. Keywords appearing in the content of your video will enable the video to rank both on YouTube's and Google's search result pages.
• Eye-Grabbing Thumbnails and Titles: Thumbnails and video titles must be catchy yet relevant to entice clicks that increase the engagement rate.

a. Description and Tag Optimization

• Keyword-Rich Description: Write an appropriate description in which your key keywords appear. You can write about resources and links from your website.
• Adding tags: Applying the right tags helps YouTube's algorithm understand the video's relevance, making it likely to be suggested.

b. Playlists and cross-promotion

• Group videos into playlists to encourage binge-watching and to signal YouTube about content relevance. Cross-promote your YouTube content on LinkedIn or embed videos in LinkedIn posts to maximize reach.

3. Creating a Synergized SEO Strategy with LinkedIn and YouTube

Combining LinkedIn and YouTube in your SEO strategy creates a comprehensive approach to reaching diverse audience segments. Here are ways to synergize your strategy:

a. Cross-posting content

• Share insightful excerpts or summaries of YouTube videos on LinkedIn and embed your videos in your LinkedIn articles.

b. Embedding YouTube videos on LinkedIn

• Use video snippets from YouTube in LinkedIn posts to give users a preview and then send them on to your YouTube channel to get more detailed insights. Your content might receive more visibility across both platforms, and your engagement could go up.

c. Monitor and analyze for better insights

• Monitor engagement metrics by using LinkedIn analytics: views, shares, profile visits, et cetera. And analytics for YouTube: demographics, viewership retention rate, source traffic, among others.

4. The advantages of LinkedIn and YouTube for applications and SEO.

a. Improved Domain Authority

• LinkedIn and YouTube can be beneficial to use in increasing a website's domain authority. Having your website linked by other websites, especially known professional forums as LinkedIn, is an added advantage to SEO.

b. Boosting Audience Engagement

• Thus, LinkedIn increases the engagement rates of the content posted in a professional network, and video material on YouTube contributes to a more significant impact on the SEO rank of your website. It simply means that increased participation can boost share across social media platforms and search rankings.

c. Expanding Your Reach

• Having their search engines, LinkedIn and YouTube, creates the opportunities for your content to be found by the audience not necessarily going to your website. It can increase traffic flow and possibly lead to your site, which is more than the traditional home page-focused paradigm.

5. Top Secrets on How to SEO LinkedIn and YouTube

a. Frequency of updating and optimizing

• Sharing and optimizing content on LinkedIn and YouTube indicates to search engines that you are active and dedicated to providing good content.

b. As seen before, paid advertising for a broader audience

• Advertising solutions that both LinkedIn and YouTube provide would work as a complementary tool to SEO. LinkedIn ads should be used for collecting leads and YouTube ones for discovery.

c. Building a Community

• Build a sense of community with people by commenting and following the viewer's content. It might sound counterintuitive, but it is a fact that responding to comments and having actual conversations sounds promising to SEO.

6. Conclusion

Having LinkedIn and YouTube involved in your SEO plan for your brand is now mandatory when seeking the top rankings online. Through establishing all these platforms, specialized audiences may be reached, brand credibility established, as well as effective SEO, which will in turn enhance a strong and cumulatively effective brand online. I would prefer to stick with the professional but vast audience of LinkedIn and the wide audience of YouTube in this rather controversial world-wide web era.