Of all the e-commerce platforms available, Magento wins. Magento became quickly popular since its inception in 2008. Top e-commerce developers such as Techtiq digital agency have Magento in the list of platforms that they use for web development, among other top platforms such as Shopify, WooCommerce, and Opencart.

Top brands such as Coca-cola, Olympus, and Ford are all powered by Magento. So, why is Magento a giant in the industry of ecommerce web design and ecommerce web development?

1.    It is an open-source platform with an extensive community

Magento being an open-source platform comes with many benefits. The Magento community edition, for example, is free. It is also adaptable, has strong performance, and you can modify it to fit whatever project you want to carry out. The fact that the code is accessible to all makes Magento more secured.

The broad Magento community; who include developers, designers, consultants, tech solution providers, end users, and more, ensure that the platform stays up-to-date.

2.    You can choose your hosting

With Magento, you have the luxury of choosing whichever hosting best fits you. You do not have to worry about restrictions on hosting.

3.    It has a responsive design
 
Magento has HTML capabilities that allow it to be usable on just about any device including mobile devices. Advantages of responsive design include wider market reach, Google recognition, and ease of managing your website.

4.    It is feature-rich

The Magento set of features is incomparable to other platforms. These include international support such as the ability to support multiple currencies; ability to give reports such as those of sales and abandoned carts; customer-accounts that have numerous features such as orders, re-orders, and newsletter subscription;  marketing tools such as flexible pricing rules, options for bundled products, and many more.

5. You enjoy fast loading speed

Loading speed is crucial for the success of any businesses because when potential customers bounce, it is highly unlikely that they will return. Magento uses cloudways full page cache among other technologies, as well as techniques for data optimization to attain their unbeatable loading speed for web pages.

5.    Scalable
Scalability is an aspect you cannot overlook when it comes to owning an e-commerce website. You can build small, large, or medium websites with Magento. Magento 2, especially, comes with improved features such as the ability to use multiple databases, which improves scalability.

6.    Magento allows for multiple stores management

If you have multiple websites, you can control all your data from a single admin and send all the information you need. It is possible to customize each store using available templates, and additionally create a sub-domain for each.

7.    You will benefit from SEO

Having a Magento e-commerce platform, you automatically benefit from increased Search Engine Optimization. Magento achieves this through having SEO-friendly URLs which make marketing easy, product and category meta-information, an auto-generated site map and popular search terms page, among other SEO features.

Magento is the most flexible platform that suits just about any business, big or small. There is great support, and it is also very secure and user-friendly—the more reason why this e-commerce platform is still unbeatable.