Communicating your message effectively on Social Media involves theories from psychology, sociology, and communication disciplines. Social Media is one you’re most robust advertising platforms because of the precise targeting and minimum cost associated with the media. There are many factors to take into consideration when managing these efforts, but Integrated Marketing can be one of your most useful tools. Integrating your marketing efforts takes time and a lot more work than most people realize, and that’s why many companies have relatively little success with it. An Integrated Marketing Campaign can be described as a marketing strategy that optimizes the communication of a consistent message across various platforms to your audience. There are many factors to take into consideration when managing these efforts, but here are just a few tips from Blade Marketing and Design, A Honolulu website design agency that provides Search Engine Optimization (SEO) and Social Media Management to help you towards your goals. If you’d like to see examples of creative social media campaigns, please visit our online portfolio.

Social Media is the number one platform a business should engage with because of numerous advantageous.

Advantages of Social Media Marketing

• Business Marketing- social media marketing promotes the services and products of a company by creating effective plans.

• Building Recognition Search engine optimization is excellent for associating websites with certain words that are typed repeatedly in the engine, but Social Media is great at projecting an image and credibility behind that company.

• Increasing Sales- Social Media has a unique ability to micro-target your desired customers and allows you to spend your advertisement budget more efficiently.

• Branding –To simplify it … your organization character is communicated in the way you choose it.

• Local- A Hawaiian plumber is never concerned if a Cleveland Ohio Resident seen his advertisement. Social Media allows for a company to lock down essentially a certain area.

Integrated Marketing Campaigns

Hawaiian small businesses face huge amounts of competitionfrom multiple companies, both local and abroad. The chances that you have a similarly named company is very high. In order to stand out, it is highly recommended for an organization to have a similar or the same presentation on all of their social media platforms. A great example of this is, Coca-Cola. No matter the social media platform there handle on each media is Coca Cola. A longer named company will face challenges; however, our recommendation is to get it as close as possible.

Consistency

Consistency strengthens your brand recognition, and your companies name recall.

Uniform Colors

Whenever possible, use the same color combinations everywhere, across all of your online accounts. It provides an instant visual clue to your visitor that the organization is organized and this is your company.

Uniform Images

Each social network uses a different ratio when it comes to the size of the cover image. Choose an image that will work well across all of them no matter how it is cropped, or design an image that can always be associated with your company and how it produces products

Uniform Tone

We may utilize different people for a specific social media platform, but communicating the same tone is very important. Communicating a serious tone on one platform and jokester on the other can convey the wrong message on both platforms.

Communicating a consistent message and uniformly representing your service or product provides consistency for your visitor and brings them further into your sales funnel. Providing consistency builds trust and allows your potential customer to understand the value you bring to their organization. We are always available if you have more in-depth questions. At Blade Marketing Design, we are always here to support you.