There are several principles of good website design.

Simple

The first principle is to make sure that the design of the website is simple. When you over design a website, it might not work as you want it to. This is because when you put too many elements on the page, it is going to distract the visitors from the purpose of your website. You want a design that is clean and fresh so that it is going to be appealing to the users but it is also going to be a lot easier for the users to navigate.

Consistency

The second principle is that you want the website to be consistent. You will need to pay attention to the design elements on the pages. This means that you are going to need to understand the different fonts, sizes of the fonts, and the headings that you can use on your website. You want to make sure that they are the same all throughout the pages of the website. Therefore, you are going to need to do some planning ahead of time to make sure that you are using the right fonts and colors that work for your website.

Readability

The third principle is that you want to make sure that your website is going to have readability. This means that you are going to need to think about the fonts on your website that are going to be easier for all of your users to read. The most common fonts that are used on websites now are Times New Roman, Helvetica, and Arial. Therefore, you should use the proper combinations for the typefaces for all of the different elements of the website. These elements are going to include the buttons, headlines, and text inside of the body of the website.

Compatibility

The fourth principle is mobile compatibility. There are a lot of people who are going to use their cellphone to view the website. Therefore, you are going to want to make sure that your website is going to work on all of the different devices that people might use when they are viewing your website. In other words, the website is going to need to support all of the different screen sizes so that it is going to look like you want it to. You want your website to be responsive to all of the screen sizes that are used.

Color

The fifth principle is the color palette and imagery of the website. When you have the right color combination on your website, it is going to attract the users but if you use a lot of bad colors, it is just going to distract the users. You want to make sure that the color palette that you are using for your website is going to be pleasing to all of your users. This is one of the best ways that you are going to be able to enhance the experience of the user.

Loading

The sixth principle is that you want to make sure that your website is going to load very easily. This means that the user is not going to have any problems when it comes to loading your website. You know from experience that you are not going to be happy if a website takes too much time to load. This is also going to be the case for your own website. You want to make sure that all of the image sizes are optimized so that it is not going to take forever for all of the big images to load.