Have you ever realised that your marketing strategy can be sent wrapped in a box with fancy decoration on it? In the digital world, the marketers call it promotional merchandise giveaways.

You probably would be thinking about business products. But no one ever said you have to be a goods-selling the company for distributing such merchandise.

A suitable company name, brand logo and maybe a few lines of the slogan will do the job quite easily. We hope all companies have at least a name to present among the audience. 

Above everything let us first state some interesting facts about the promotional products. We really don’t want to force the idea on you, decide yourself by looking at the positive figures below;

• 76% of the audience could recall a companies name because they were using a promotional product;
• 52% audience turned to the positive side of the company. Reason? They received a useful promotional product; 
• 55% of consumers have known to keep the item for at least one whole year;
• And probably 50% of the audience receiving promotional products is using them daily. 

The statistics seem to be a quite fair reason to nosedive your business into the promotional product's campaign. 

But what makes people prefer a road to traditional marketing, when social media is the buzzword? 

Let’s take an example to explain this;

You have created a robust online selling website with social media presence. The marketing is on the roll at rocket speed. 

However, this won’t stop you from calling out mouth-to-mouth marketing. 

Thus, modern management does not overlap the traditional benefits, so we continue the game of promotional products. They are the pretty packages which audience can use for their personal benefits. 

Want to see traditional and new-age marketing merging into one? 

Imagine the picture of Instagram spreading the word for your promotional products. Allowing the audience to know about such a strategy starts to create a positive impact.

We can probably spend an entire day, just talking about the benefit-driven business products. 

But that’s not we are here for, instead, the idea is implicated with some knowledge on selecting and spreading promotional products. 

With this interesting goal in mind, small businesses can take a scoop from the big list of promotional products. 

Let’s mark dates on a Calendar!

The changing year is the best time of the season to shower some goodies on your audience. 

It is quite funny that Calendars enter the house or an office mostly through promotional products. Buying one hanging or table calendar sounds a little uneasy.

If 12 slogans for 12 months sounds a sleazy task, then you can add just one with the brand name. Let the audience remember your business while marking important dates!

Draft your design just like your business. So, if you are a company dealing in automobile, an electronic or mechanical design would promote your brand better. 

Gamer’s Niche: The Xbox

There are a lot of companies in the market whose driving force is the gamers of the industry. 

Mountain Dew is one such company, that started with its own Xbox. This concept supports its original product as official soda for gamers. 

There is more than just one company that can use gaming box as a promotional product. IT companies have an upper hand in creating technological innovations for all the game lover. 

Bags that let you carry!

You know the business is going to recognised quite beautifully when the name is printed on a Canvas bag. This freebie is probably wandering along, advertising the company within the entire market.

On top of that, Canvas bags will last with until the last day. No consumer would think of giving it away unless the design is very boring and inexpressive.

However, while planning a promotional strategy with your product, you won’t be doing an untidy job.

Associate with best designers in town and get that brand name imprinted on the fancy bag.

Drive together with the Brand!

Yes, we are here talking about the key chains that go well with your Car keys. It is amusing how these tiny products are a package of style, comfort, and usefulness.

Many companies have pitched as key chains as the branding products, as these tiny figurines have a charming impact on every age group. 

Now if vehicle keys were the only place for a key chain that, then the market is too narrow. These key chains suit the best tingling behind the backpack of your child.

Kids fancy superheroes and fairy tales and so businesses can think about creating such fancy products out from your pocket.

The Brand name on the Ink

Pen as promotional merchandise might seem pretty common, but you should underestimate its use. You can find tons of pens lying in the office drawer or house library.

Most people just love to carry a pen around as a sign of pride. Mark the business name on creative pen designs, the fruits of marketing will be soon at your doorstep.

Keep the audience hydrated!

To create promotional products like water bottles you don’t need to have a specific industry. The business units from food, gaming, electronic all of them have an upper hand on creating such utilities. 

People are probably carrying a bottle everywhere, starting from work, classes, workout to sports and playgrounds. 

So if your business is floating on artistic water bottles, the name is definitely spreading around the market. 

Prepare a Journey with Promotional products

The market for business-oriented products will never go out of style. Knowing the company in personal life has become a habit for every consumer. Thus, it can be said that promotional products have become a part of daily life. 

A consumer might not open Facebook, Instagram, or Twitter for the entire day. But s/he is probably drinking water, driving, writing or going places with a bag. They mould to become a worthy part of their life.

This the reason why brands make efforts on creating products with their identity on it. It is to add value to customers’ life and successively gain their trust.