YesStyle chooses Oracle Cloud CX to boost brand retention with a better digital experience.
YesStyle.com a prominent e-commerce portal for fashionable, cosmetic, and culture commodities, has chosen Oracle Fusion Cloud Customer Experience (CX) to manage its business model with flexible and dependable AI-driven technological solutions.
WHY IN NEWS :
YesStyle, which won Cosmetics Retailer of the Year - Hong Kong at the Retail Asia Awards 2021, saw excellent marketing development in 2021 and interacted with over 6 million customers on its e-commerce network. YesStyle needed to use the more versatile and dependable advertising system to handle its advertising strategies, enhance marketing effectiveness, and assessing consumer ’s behavioural data due to the increase in demand.
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YesStyle chose Oracle Cloud CX, which includes Oracle Responsys Promotional Campaigns, Oracle Audience Segmentation, and Oracle Infinite series Cognitive Intellect, to launch cross-channel marketing programmes and unify all prospective and current customer marketing signals in a single view, after carefully evaluating all available solutions in the market. These AI-enabled solutions allow YesStyle to capture digital behaviours from customers in real time, apply intelligence to that data, and provide personalised recommendations for each consumer. Through the use of eDMs, notifications, messenger, SMS, and digital adverts, the solutions enhance a customer's digital journey in real time, making their online experience highly relevant and personalised.
'Customer loyalty is critical to our business's success,' said Erik Hohmann, YesAsia's Vice President of Marketing. 'Over the last few years, YesStyle's revenue from existing customers has progressively increased to the point where we needed a solution that included AI technology to take our business to the next level.' Oracle is definitely the best match for our business needs, with established e-commerce and international customer management solutions. With Oracle's aid, we plan to raise our retention revenue by at least 50% in the next three years.'
'Personalization is crucial for an e-commerce business to create an amazing client experience that supports growth, loyalty, and engagement.' Roderick Van Caspel, Sales Director, Oracle Hong Kong and Taiwan, said, 'We are happy to work with YesStyle in their digital transformation journey and contribute to the next chapter of their growth.'
