Universal Music Group (UMG) and Curio have signed a partnership under which both will work on the NFT fan collection featuring its record labels and artist.

The NFT projects will be launched by Universal Music Group from its record labels, artist, and operating companies.

Both the company are working on an NFT drop for March 2022.

Highlighted Facts

• The company Curio was launched in 2020 and it dropped its first NFT in 2021 February.

• Curio is a platform for a global outlet for UMG’s NFT projects.

• UMG has also worked in the field of NFT in the past.

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Curio is the premium Non-Fungible Tokens (NFTs) platform for entertainment brands and music artists, is now signing a partnership with Universal Music Group in which both the companies will work on the NFT fan collection projects by featuring its record labels and artist. Under the deal, Curio will be becoming the global outlet for future official licensed NFT projects from UMGs record labels, operating companies, and recording artists worldwide.

Such assistance with the collaboration will provide the scalability and flexibility in producing real fan-oriented collectibles that will be carefully curated for each project.

Curio, at the first time when it was launched in 2020 gave its first NFT in 2021 February and from then onwards it has given almost 75,000 NFTs with the leading entertainment brands across music, films, television, and graphic novels.

Michael Nash, Executive Vice president of Universal Music Group said in a press conference “UMG and our labels are focused on developing NFT projects are authentically engage and speak into our artist’ fan bases and new audiences. With Curio, our labels will have a secure and dedicated platform to host this premium to projects and provide a new opportunity for collectors and fans from around the world to acquire unique pieces, inspired by their favorite artist and labels,” the digital strategy said in a press release.

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Nash added

“UMG is focused on developing new opportunities in this space that place our artist and labels at the forefront working to ensure that the evolution of Web3 provides exciting new avenues for their creativity,” told in a press conference.

The Curio’s co-founder Ben Arnon who also had worked with Universal Music Group said “Curio is thrilled to be partnered with UMG in the NFT and Web3 space. UMG has a huge catalog with unlimited opportunities to deliver value to fans across the globe, their brands and labels are historic and iconic. The Digital innovation and Web3 expertise amongst their executives are unparalleled.”

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