On Sunday, the Walt Disney Co. had sketched the contours of an idea for a way the entertainment, theme parks and consumer product conglomerate would use the technology to boost storytelling for the next 100 years.

HIGHLIGHTS
Chapek showed Disney's vision for the metaverse as 'next-generation storytelling.'
Zuckerberg declared future of his company as dedicated towards making a robust
Disney starts laying the groundwork in earnest to explore new form of storytelling

While speaking backstage at the company's biennial D23 Expo fan convention with a media, the Chief government Bob Chapek had taken extreme pains in order to avoid what he has known as metaverse, despite pushing the company in that direction last year.

Chapek had represented Disney's vision for the metaverse as 'next-generation storytelling.' He need to use the information which was gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, as it would come along with the company's Marvel and Lucasfilm studios.

In an interview which was conducted in California, he has mentioned that 'Disney has completely a way of life.' 'However, the question was such that how our next-generation storytelling leveraging what we all know about a guest uniquely in this Disney lifestyle, then serving up distinctive experiences.'

The entertainment and technology corporations had hurried to secure a position within the metaverse once Meta Platforms CEO Mark Zuckerberg declared the long run of his company would be dedicated to making a robust, three-dimensional, persistent environment where the users’ digital avatars would work, hang around and pursue their hobbies.

Well earlier than Meta's announcement, Chapek, who oversaw the parks division before even taking up the highest job in 2020, has spent years in getting ready a way to extend the theme park experience to people who would never visit one of the company's six theme parks globally.

Disney had started laying out the groundwork in earnest to explore new styles of storytelling over the past year, because it had appointed veteran media and tech executive, Mike White, to administer the newly created Next Generation Storytelling and Consumer Experiences unit.

White has been charged with aggregating the technological toolkit for Disney's creative executives to use.

He has been brainstorming plans for the use of increased reality and alternative technologies in order to bring a brand new dimension to storytelling.

Chapek has mentioned that 'This might be a true huge catalyst for what it was going on to put up there and, you know for five to ten years.'

Also Read: Disney Will Oversee Metaverse Strategy, Appoints Executive