The Apple CEO stated to the Dutch daily Bright on Friday, 'I always think it's crucial that people understand what something is. And I'm not sure if the typical individual could define the metaverse.

It's not surprising that Apple hasn't yet made any plans for the metaverse public. The term 'metaverse' is typically used to refer to virtual reality (VR) platforms where users can interact, work, shop, and play games using immersive technology like a virtual reality headset.

Many of the biggest names in technology are striving to create the gear and software required for people to spend a lot of time — and money — in the metaverse, even though these virtual worlds already exist, in some form.

The idea of the metaverse is very important to Mark Zuckerberg and Meta. Disney and Microsoft have each released plans for the metaverse.

However, other experts contend that the hoopla surrounding the metaverse is at least partially due to a lack of public understanding. Former Google CEO Eric Schmidt noted that 'there's not an agreement on what the metaverse is' in June, summarising the overall perplexity surrounding the idea.

Evan Spiegel, the CEO of Snap, described the concept of the metaverse as 'ambiguous and hypothetical.' He has instead promoted his company's plans for augmented reality (AR), which combines virtual objects and pictures with the actual world.

Cook is a strong supporter of augmented reality, and according to Bloomberg, Apple is working on an AR/VR headset that might be released in 2023. According to Cook, augmented reality 'will go much, much further' than its current uses in the future.

Cook declared, 'I think augmented reality is a significant technology that will touch everything. 'Imagine being able to educate and demonstrate concepts using augmented reality all of a sudden. for example, medically. We are going to reflect on how we used to live before AR, as I already stated.'

Before speaking at the University of Naples Federico II's commencement ceremony last week, Apple CEO Tim Cook visited the U.K. and Germany as part of a European tour. Cook predicted during a Q&A session at that ceremony that soon people would compare augmented reality to the internet, which is pervasive and hard to live without.