CCI is conducting another investigation into Google following claims of unfair revenue-sharing terms
Another thorough investigation into Google's suspected use of unfair revenue-sharing agreements with regard to news material has been mandated by the Competition Commission.
According to the Competition Commission of India, the case would be combined with two other ongoing lawsuits brought against the leading search engine (CCI).
The most recent decision was made in response to a complaint made by the News Broadcasters & Digital Association. On the basis of a complaint made by the Digital News Publishers Association, CCI ordered a probe against Google in January of this year. Later, the Indian Newspaper Society also brought a lawsuit along similar lines, and it was combined with the first.
According to a Friday decision from the watchdog, the regulator's investigation branch, the Director General (DG), will now submit a report on a combined inquiry.
The News Broadcasters & Digital Association said that its members were compelled to give Google their news content in order to give their web links higher priority on Google's Search Engine Result Page (SERP). As a result, the case claims that Google profiteers from the members' material without adequately compensating them.
According to allegations, Google built services like Google News, Google Discover, and Google Accelerated Mobile Pages by taking advantage of users' reliance on the search engine it offers for referral traffic (AMP).