Beginning in 2025, Sony Honda will produce high-end EVs in North America.
Yasuhide Mizuno, the CEO of Sony Honda Mobility Inc., has stated that the electric vehicle will be on sale in 2025 and start being delivered in the United States and Japan in early 2026, respectively. Orders go on sale in 2025.
One of Honda's twelve U.S. manufacturing facilities will handle the production. However, information about costs, platforms, and the type of battery to be utilised was kept a secret. However, officials stated that this was a special model and was not meant for mass sales. Production volume was also not disclosed.
The relationship, according to Mizuno, a representative of Honda Motor Co., mixes hardware and software to offer a satisfying driving experience. A 'totally new approach was required,' Mizuno told reporters in Tokyo. Due of the country's existing popularity of electric vehicles, the U.S. was picked as the launch location. Honda's home market, Japan, came in second. Other markets, including Europe, will follow, he said, though no dates were set.
The project will include partners, according to Izumi Kawanishi, a former Sony executive who is now the chief operating officer at Sony Mobility. Global demand for 'zero-emissions' automobiles is expected to rise as a result of concerns over climate change and sustainability.
The company Sony, which produces the PlayStation video gaming system and operates in the film and music industries, displayed an electric car prototype at the CES trade exhibition in Las Vegas two years ago and has been looking for an auto partner ever since.
Although not as many as some competitors, such as Ford Motor Co. or Nissan Motor Co., Honda does offer electric vehicles. Tokyo-based Although the products are not yet for sale, Honda and General Motors have partnered to share EV platforms in North America.The two Japanese companies merged last year in an effort to pool their resources and overtake rivals like Tesla and Volkswagen AG as well as upstarts like China's Xiaomi Corp.
While Honda wants to take advantage of its partner's skills in entertainment, networking, and sensors for autonomous vehicles, Sony anticipates that the relationship will provide it access to Honda's decades of experience in car manufacture, sales, and service. Masayasu Ito, chief architect of the PlayStation video game console, is a participant in the joint venture.