Data protection legislation will stop the exploitation of client data and punish offenders
- During the winter session of Parliament, a new data protection bill will be introduced.
- Among the sensitive personal information Google gathers is location information.
- In India, Android holds a market share of nearly 95%.
According to Minister of State for Electronics and IT Rajeev Chandrasekhar, the new data protection bill will end the exploitation of customer data and provide for sanctions against offenders. In response to Google's settlement of a US investigation, the minister expressed his opinion.
The investigation found that the Internet giant deceived users and continued tracking their locations even after they opted out of the location tracking system. Google has consented to settle the dispute, and it will shell out about $392 million to do so (roughly Rs. 3,178 crore).
The administration withdrew the Personal Data Protection Bill from Lok Sabha in August and announced it would introduce a 'series of novel legislations' that would be compatible with the overall legal framework. According to government sources, a new data protection measure will be presented to Parliament during its winter session.
Over 95% of the Indian smartphone market is dominated by Google's Android. The Oregon Department of Justice elaborated on the settlement, stating that location data is a crucial component of Google's digital advertising business. Using the behavioural and personal data it collects, the company builds comprehensive user profiles and targets advertisements. One of the most sensitive and significant pieces of personal data that Google collects is location data.
It is possible to use even a tiny amount of location data to deduce personal information and uncover someone's identity and habits. The US attorneys general determined that Google has misled customers about its location monitoring methods since at least 2014, in violation of state consumer protection laws. According to the statement, 'Google specifically misled its customers about the degree to which they may limit Google's location tracking by modifying their account and device settings.'