To promote the use of Web3, Near India partners with the move-to-earn platform GrowFitter.
- In 2018, The Near Protocol was established.
- GrowFitter wants to start community projects with Web3m.
- The Near Protocol is vying for global dominance.
To promote the uptake of Web3 in the nation, Near India has joined with the GrowFitter platform. The Near Protocol, a blockchain network that was established in Switzerland in 2018, has a local branch called Near India. In contrast, GrowFitter is a lifestyle software that focuses on Web3 and awards users for reaching their daily fitness activity goals.
The cooperation also calls for the development of the reward-based digital health platform's own utility token (GFIT) on the NEAR Protocol as a benefit for its cryptocurrency users.
The Near Protocol is attempting to increase its visibility in foreign markets. Its next stop is India once it starts doing business in Vietnam, the Philippines, Dubai, and Singapore.
'Our goal is to foster local business and development concepts with potential for worldwide adoption. Growfitter may leverage the decentralised Web3 infrastructure with NEAR to reach a larger audience and gain a competitive edge, according to Aayush Gupta, Director of Near India.
Sanmati Pande and Harshit Seth, two Indian cryptocurrency entrepreneurs, established GrowFitter in 2016. The brand gained notoriety after making an appearance on Shark Tank India. GrowFitter states that it has over 25,000 paid subscribers who use the platform to track their daily activity and exercise routines.
The company offers its consumers Web2-focused incentives through agreements with Amazon, boAt, Myntra, Byju's, and Puma, among others. The Web3 fitness app hopes to establish a loyalty programme through its cooperation with Near India in order to bind its community together.
'Our objective is to completely transform the model of consumer interaction and loyalty. Holders of Growfitter tokens will be able to exchange their tokens for goods from Growfitter's 100+ sponsored brand partners, according to CEO Sanmati Pande. Despite consecutive instances of crypto losses, partnerships between crypto gamers and move-to-earn apps have recently gained popularity.
In order to launch its genesis WearX NFT collection on November 21, the crypto.com exchange recently struck a collaboration agreement with Australia's well-known move-to-earn app PUML.
For completing physical tasks like walking and meditation, the PUML platform pays its users with its native currency on the Ethereum and Polygon networks. In addition to crypto.com, PUML has alliances with businesses like Western Union and Deloitte.