• By the end of 2022, Amazon might be able to put a stop to EU antitrust investigations.
• According to the European Commission, Amazon's concession needs to be improved.
• Amazon can avoid a penalties that might be equal to 10% of its annual global revenue.

Two sources with knowledge of the situation said on Friday that US online retail giant Amazon might be able to complete two EU antitrust probes by the end of the year after making adjustments to concessions to allay concerns about its use of sellers' data.

If the EU investigations are resolved, the corporation will escape a fine that may be as high as 10% of its annual global revenue. Amazon offered to stop utilising seller data for its own competing retail operation and its private label products in July after facing accusations that it was using its scale, influence, and data to push its own products and gain an unfair advantage over other merchants who also use its platform.

 Following consultation with competitors and clients, the European Commission concluded that the company's concession required improvement. One of the people claimed that Amazon has expanded the types of data that it is prohibited from using.

By the end of the year, there may be an EU decision, the source said. The EU enforcer of competition declined to comment. When prompted for remark, Amazon reaffirmed that it had worked constructively to allay the Commission's worries. The company also agrees to treat sellers equally when ranking their offers for the 'purchase box' on its website, which is where the majority of its sales come from.

If a competing product differs significantly from the one in the first box in terms of pricing and delivery, the company has offered to set up a second buy box for it. The likelihood of an EU decision by year's end was first reported by Bloomberg. By concluding the EU investigations, the business will avoid a fine that could be as much as 10% of its annual global revenue.