For Apple users, Twitter will relaunch Twitter Blue at a higher price.
- A new iteration of Twitter Blue, the company's subscription service, will be made available.
- For Apple customers, the updated version will be more expensive.
- Users of the new service will be able to upload and edit 1080p videos.
Twitter Inc. tweeted on Saturday that it would relaunch Twitter Blue on Monday with certain changes, but at a higher price point for Apple users. Customers can sign up for the updated service for $8 (roughly Rs 660) per month through the Web but $11 (roughly Rs 900) per month through Apple iOS, according to the company. Users will be able to edit tweets, upload 1080p videos, and receive a blue checkmark after account verification.
Twitter was unable to provide an explanation for why Apple consumers were charged more than other internet users, despite media reports that the company was looking into ways to offset expenses imposed in the App Store.
Twitter had initially launched Twitter Blue at the beginning of November before discontinuing it as phoney accounts grew in number. It was later scheduled to launch again on November 29, but that time was moved up. In a string of tweets last month, Elon Musk—who paid $44 billion to acquire Twitter in November—cited a number of problems with Apple, including the 30% fee the iPhone maker charges software developers for in-app purchases.
Regulators from all around the world have taken notice of the fee after businesses like Epic Games, the maker of Fortnite, criticised it and initiated legal action against it. The commission may thwart Musk's attempts to raise Twitter's subscription prices, which are intended in part to counteract advertisers' exodus caused by worries over content filtering.
Then he said that Apple had stopped advertising on Twitter and threatened to remove the social networking site from its app store. He did, however, tweet that after a subsequent conversation with Apple CEO Tim Cook, the misunderstanding regarding Twitter's removal from the App Store had been resolved. Neither Twitter nor Apple responded to Reuters' request for comments.