Musk claims that a more expensive Twitter subscription won't include advertisements
Elon Musk, who owns Twitter, tweeted on Saturday that a paid subscription to the social media site will not have ads.
The billionaire also said that ads on Twitter are 'too frequent and too big,' and he said that steps will be taken in the coming weeks to fix these problems.
When asked for a comment, Twitter didn't answer right away.
Nearly 90% of Twitter's income comes from selling digital ads. Recently, Musk said that a 'massive drop in revenue' was caused by rights groups pressuring brands to stop running ads on Twitter.
Musk said at the beginning of December that Twitter's Basic blue tick will have half as many ads and that by 2023, it will have a higher tier with no ads.
Since Musk took over the company in October, the social network's finances have been in a lot of trouble.
'There are too many ads on Twitter, and they are too big. Taking steps to deal with both over the next few weeks.
And for those who want it, Musk said, 'there will be a higher-priced subscription that lets you watch without any ads.'
That would be a big change for Twitter's business model, which has so far been based on targeted advertising. In mid-December, Twitter started a paid subscription service, which is a big step away from targeted advertising.
But since Musk fired about half of Twitter's 7,500 employees late last year, advertising has become a question mark for the company. The move made people worry that the company didn't have enough people to moderate content, which scared governments and advertisers.
Musk said that his plan was to make a lot more money while cutting costs by a lot. He said that a new service called Twitter Blue, which gives users a wanted blue verification tick for a fee, would help him reach this goal.
A page on the company's website says that the service costs $11 a month in the United States and is available on both Apple's iOS and Google's Android.
You can also sign up for a web subscription for $8 per month or, for a discount, $84 per year.
Twitter Blue is currently available in the US, Canada, the UK, New Zealand, and Australia.
Under Musk's leadership, Twitter has been a mess, with mass layoffs, the return of banned accounts, and the suspension of journalists who were critical of the South African billionaire.
Racist or hateful tweets went up after Musk took over, which got the attention of regulators and scared away big advertisers, Twitter's main source of income.