US news chain Gannett sues Google, alleges online ad monopoly
New York, NY - Gannett, the largest newspaper chain in the United States, has sued Google, alleging that the tech giant has abused its monopoly power in the online advertising market.
In a complaint filed in Manhattan federal court on Tuesday, Gannett said that Google's control over the tools and platforms that publishers use to sell online ads gives it an unfair advantage over its competitors. This, Gannett alleges, has led to lower ad prices for publishers and higher profits for Google.
"Google has used its monopoly power to rig the market for digital advertising," Gannett CEO Mike Reed said in a statement. "This has had a devastating impact on publishers, who are struggling to make ends meet."
Gannett's lawsuit is the latest in a series of legal challenges to Google's dominance in the online advertising market. In 2020, the U.S. Department of Justice filed a lawsuit against Google, alleging that the company had violated antitrust law by using its monopoly power to harm competition in the online search and advertising markets.
The European Commission has also opened an antitrust investigation into Google's online advertising practices.
Google has denied any wrongdoing. In a statement, the company said that its advertising tools help publishers to reach more readers and earn more money.
"We compete fairly and vigorously, and we always have," Google said. "We are confident that our practices are lawful and will be vindicated in court."
The outcome of Gannett's lawsuit is uncertain. However, the case could have a significant impact on the online advertising market. If Gannett is successful, it could force Google to change its business practices and give publishers a fairer share of the advertising revenue.
Here are some additional details about Gannett's lawsuit:
- Gannett is seeking unspecified damages.
- The lawsuit is filed in Manhattan federal court.
- The case is assigned to Judge Paul Crotty.
- The lawsuit is a major development in the ongoing battle between Google and publishers over online advertising. Google's dominance in the market has made it difficult for publishers to compete and earn a fair share of the advertising revenue. Gannett's lawsuit could help to level the playing field and give publishers a greater say in how their content is monetized.
It will be interesting to see how the case unfolds and what impact it has on the online advertising market. The outcome of the case could have a significant impact on the way that publishers earn money from their content.