Microsoft CEO says exclusive Activision games make 'no strategic sense'
Microsoft CEO Satya Nadella has said that making Activision games exclusive to Xbox would make "no strategic sense." Nadella's comments come as the company faces antitrust scrutiny over its proposed $69 billion acquisition of Activision Blizzard.
"We believe that the right thing to do is to make sure that these games are available to as many people as possible," Nadella said in testimony before the U.S. House Judiciary Committee on Wednesday. "It makes no strategic sense for us to try to make Call of Duty or other popular Activision Blizzard games exclusive to any one platform."
Nadella's comments are a significant departure from the traditional approach of video game publishers, which have often made their most popular titles exclusive to one platform in order to drive sales of their hardware. However, Nadella argued that Microsoft's approach is more sustainable in the long term.
"We believe that the best way to grow the gaming industry is to make sure that as many people as possible have access to great games," Nadella said. "That's why we're committed to making sure that Activision Blizzard games are available to players on all platforms, including Xbox, PlayStation, and PC."
Nadella's comments were met with mixed reactions from the gaming community. Some gamers praised Microsoft for its commitment to making games accessible to everyone, while others expressed disappointment that they might not be able to play Activision games on their preferred platform.
The antitrust scrutiny of Microsoft's acquisition of Activision Blizzard is ongoing, and it is unclear whether the deal will be approved by regulators. However, Nadella's comments suggest that Microsoft is not planning to make Activision games exclusive to Xbox, even if the deal is approved.
Impact of Microsoft's decision
Microsoft's decision to not make Activision games exclusive could have a significant impact on the gaming industry. For years, video game publishers have made their most popular titles exclusive to one platform in order to drive sales of their hardware. However, Microsoft's decision could signal a shift away from this practice, as more publishers are likely to follow suit.
This could be good news for gamers, as it would mean that they would have more choice in terms of where they can play their favorite games. However, it could also be bad news for console manufacturers, as it could lead to lower sales of their hardware.
Only time will tell what the long-term impact of Microsoft's decision will be. However, it is clear that this is a significant development in the gaming industry, and it could have a major impact on the way that games are made and distributed in the future.