Twitter CEO defends tweet-reading limit, here's what you should know
Twitter CEO Linda Yaccarino defended the temporary cap on the number of tweets users can read in a day, which was announced on July 1 by owner Elon Musk. The move was met with significant criticism from users and marketing professionals, who argued that it would make it more difficult to discover new content and would hurt Twitter's advertising business.
In a tweet on Tuesday, Yaccarino said that the limit was necessary to "ensure the authenticity of our user base" and to "discourage extreme levels of data scraping and system manipulation." She also said that the limit was only temporary and that it would be lifted "once we have completed our review of the data."
Yaccarino's defense of the limit has been met with mixed reactions. Some users have said that they understand the need to protect the platform from spam and bots, but they have also expressed concerns that the limit will make it more difficult to find new and interesting content. Marketing professionals have also said that the limit could hurt Twitter's advertising business, as it will make it more difficult for businesses to reach their target audiences.
It remains to be seen whether Twitter will lift the tweet-reading limit in the near future. However, Yaccarino's defense of the limit suggests that the company is not planning to abandon it anytime soon.
Here are some key things to know about the tweet-reading limit:
- The limit was announced on July 1 by Elon Musk, who said that it was necessary to "discourage extreme levels of data scraping and system manipulation."
- The limit caps the number of tweets that a user can read in a day to 10,000 for verified accounts, 1,000 for unverified accounts, and 500 for new unverified accounts.
- The limit has been met with significant criticism from users and marketing professionals, who argue that it will make it more difficult to discover new content and will hurt Twitter's advertising business.
- Twitter CEO Linda Yaccarino has defended the limit, saying that it is necessary to "ensure the authenticity of our user base."
- It remains to be seen whether Twitter will lift the tweet-reading limit in the near future.