July 26, 2023

In a move to further compete with Twitter, Mark Zuckerberg has added a new feature to Instagram Threads that allows users to follow and interact with other users' posts in a similar way to Twitter.

The new feature, called "Following," was first announced by Zuckerberg in a blog post on July 25. It allows users to follow other users' posts in Threads, just like they would follow other users' tweets on Twitter. Users can also see a "For You" feed of posts from users they don't follow, which is similar to the "Discover" tab on Twitter.

The addition of the "Following" feature is a clear attempt by Zuckerberg to make Threads more appealing to users who are already familiar with Twitter. Threads is a relatively new app, and it has struggled to gain traction against established social media platforms like Twitter and Instagram. The addition of the "Following" feature could help Threads attract more users who are looking for a more Twitter-like experience.

In addition to the "Following" feature, Zuckerberg also announced a number of other new features for Threads, including the ability to share live videos, create polls, and add stickers to posts. These new features are designed to make Threads more engaging and interactive for users.

Zuckerberg has said that he sees Threads as a "personalized social network" that allows users to connect with their closest friends and family. The addition of the "Following" feature and other new features is a sign that Zuckerberg is serious about making Threads a viable competitor to Twitter.

Will the "Following" feature be enough to attract more users to Threads?

It's too early to say whether the "Following" feature will be enough to attract more users to Threads. However, the addition of the feature is a clear indication that Zuckerberg is serious about making Threads a success. If Threads can offer a unique and engaging experience that appeals to users, it could eventually become a viable competitor to Twitter.