Sony India is targeting a 40% growth in revenue from its audio business in the current fiscal year, driven by rising demand for premium products in the segment. The company, which currently enjoys a market share of over 20% in the Indian audio market, is confident of achieving its growth targets by focusing on innovation, increasing brand awareness, and expanding its distribution network.

"We are very bullish about the growth potential of the audio market in India," said Sunil Nayyar, Managing Director of Sony India. "The market is growing at a rapid pace, and there is a growing demand for premium audio products. We are well-positioned to capitalize on this growth, and we are confident of achieving our revenue targets for the current fiscal year."

Sony India is targeting growth in all major audio categories, including soundbars, wireless speakers, headphones, and earphones. The company is also expanding its product portfolio to offer a wider range of choices to consumers. In addition, Sony India is investing in marketing and advertising to increase brand awareness and drive demand for its audio products.

"We are investing heavily in marketing and advertising to increase brand awareness," said Nayyar. "We are also working with influencers and celebrities to promote our audio products. We believe that these initiatives will help us to achieve our growth targets."

Sony India is also expanding its distribution network to reach more consumers. The company is currently present in over 10,000 retail outlets across India. It is also working with e-commerce platforms to make its audio products available to consumers online.

"We are confident of achieving our growth targets for the current fiscal year," said Nayyar. "We are well-positioned to capitalize on the growth potential of the audio market in India, and we are committed to providing consumers with the best possible audio experience."

In addition to its growth plans, Sony India is also focused on innovation in the audio space. The company is developing new technologies to improve the sound quality of its products. It is also working on new products that will meet the changing needs of consumers.

"We are committed to innovation in the audio space," said Nayyar. "We are constantly developing new technologies to improve the sound quality of our products. We are also working on new products that will meet the changing needs of consumers."

Sony India is confident that its growth plans and focus on innovation will help it to maintain its leadership position in the Indian audio market. The company is well-positioned to capitalize on the growth potential of the market and offer consumers the best possible audio experience.

Here are some of the key factors that are driving the growth of the audio market in India:

• Rising disposable incomes: The growing disposable incomes of Indian consumers are making them more willing to spend on premium audio products.
• Increasing urbanization: The growing urbanization of India is leading to a growing demand for home entertainment products, including audio products.
• Growing popularity of online streaming services: The growing popularity of online streaming services, such as Spotify and Apple Music, is also driving the growth of the audio market.

Sony India is well-positioned to capitalize on the growth potential of the audio market in India. The company has a strong brand reputation, a wide product portfolio, and a well-established distribution network. In addition, Sony India is committed to innovation and is constantly developing new technologies to improve the sound quality of its products.